704 Apps Enhances Driver and Passenger Safety with Google Cloud and Generative AI
Customer Company Size
Mid-size Company
Region
- America
Country
- Brazil
Product
- Firebase
- Google Kubernetes Engine
- Gemini 1.5 Pro
- Vertex AI
- CloudSQL
Tech Stack
- Google Cloud
- Generative AI
- Real-time Database
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Cost Savings
- Customer Satisfaction
- Productivity Improvements
Technology Category
- Analytics & Modeling - Generative AI
- Platform as a Service (PaaS) - Data Management Platforms
- Networks & Connectivity - Network Management & Analysis Software
Applicable Industries
- Transportation
- Software
Applicable Functions
- Logistics & Transportation
- Business Operation
Use Cases
- Fleet Management
- Predictive Maintenance
- Real-Time Location System (RTLS)
- Remote Asset Management
Services
- Cloud Planning, Design & Implementation Services
- System Integration
About The Customer
704 Apps is a technology company that specializes in creating custom applications for the transportation sector, specifically focusing on the last mile of delivery. The company connects thousands of drivers and passengers daily, contributing to urban mobility and delivery operations in several small cities. Located in Fortaleza, Brazil, 704 Apps actively supports approximately 110,000 drivers, including taxi drivers, private car application drivers, and couriers, who serve over 1.6 million passengers. The company is committed to prioritizing the trust and security of its users and has been working to comply with the General Data Protection Law (LGDP) since 2023. Founded in July 2017, 704 Apps is a SaaS solutions company with a mission to transform businesses through technology.
The Challenge
704 Apps, a technology company based in Fortaleza, Brazil, faced the challenge of ensuring the safety and security of its users while complying with the General Data Protection Law (LGDP). The company needed to find a market player that could provide the ideal tools in artificial intelligence to advance its ambitious plans. Additionally, 704 Apps sought to centralize its data and scale financially in a viable way. The company was looking for a solution that could help it manage its operations more effectively and reduce costs, while also enabling it to focus on its strategic plans in the technology area.
The Solution
In early 2024, 704 Apps began migrating to the public cloud with the support of Golden Cloud Technology and Google Cloud's team of engineers and technicians. The migration process involved using Firebase for its scalability and real-time database capabilities, and Google Kubernetes Engine for effective server orchestration. This allowed 704 Apps to centralize its data, enabling employees to access resource usage graphs and monitor company operations simultaneously. The company also integrated Google Cloud's tools to explore generative AI solutions, starting with a service for driver registration verification using image, data, and text capture. This integration facilitated the development of a solution that prioritizes driver and passenger safety by analyzing audio dialogues during rides to detect potential risks.
Operational Impact
Quantitative Benefit
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