A Seat at the Table: Pulp Pantry CEO Kaitlin Mogentale Maximizes Taste and Minimizes Waste
Customer Company Size
Startup
Region
- America
Country
- United States
Product
- ShipStation
Tech Stack
- Shopify Integration
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Environmental Impact Reduction
- Brand Awareness
- Customer Satisfaction
Technology Category
- Functional Applications - Enterprise Resource Planning Systems (ERP)
Applicable Industries
- Food & Beverage
- Consumer Goods
Applicable Functions
- Sales & Marketing
- Business Operation
Use Cases
- Inventory Management
- Supply Chain Visibility
Services
- System Integration
About The Customer
Pulp Pantry, founded by Kaitlin Mogentale, is a company that transforms vegetable waste into sustainable snacks. Kaitlin, an environmental studies major, was inspired to create Pulp Pantry after witnessing the waste generated by juiceries, particularly the leftover vegetable pulp. She saw the potential to repurpose this nutritious waste into food products, leading to the creation of Pulp Pantry. The company is committed to sustainability and offers consumers better, more sustainable options in the consumer packaged goods industry. Pulp Pantry has gained recognition for its innovative approach to reducing waste and promoting sustainable living. The company has participated in programs like the Target Accelerators Program and Burt’s Bees Natural Launchpad, which have provided mentorship and support. As a female-led brand, Pulp Pantry is part of a growing movement of women entrepreneurs making a positive impact in the industry.
The Challenge
Kaitlin Mogentale, CEO of Pulp Pantry, faced the challenge of addressing the significant waste generated by juiceries, particularly the leftover vegetable pulp. This waste, despite being nutritious, was often discarded due to the lack of sustainable disposal options. Juiceries struggled with finding ways to repurpose the pulp, as it was difficult to get farmers to pick it up or to find composting services. Kaitlin, with her background in environmental studies, recognized the potential of this waste as a valuable resource for creating sustainable food products. Additionally, as a female entrepreneur in a male-dominated industry, Kaitlin faced challenges in accessing capital and gaining belief in her vision from predominantly male investors. She had to overcome the barriers of communication and perception differences, which sometimes led to a lack of belief in her vision.
The Solution
Kaitlin Mogentale founded Pulp Pantry to address the issue of vegetable pulp waste from juiceries. She began by experimenting with carrot pulp to create cookies, which led her to explore the potential of using pulp as a base for snacks. Pulp Pantry was born out of the idea to repurpose this nutritious waste into sustainable food products. The company uses ShipStation as a shipping solution, which integrates with their Shopify site to streamline order fulfillment. ShipStation allows Pulp Pantry to print labels in large batches and send orders to their warehouse efficiently. This integration enables the warehouse to fulfill orders within the day, ensuring timely delivery to customers. Pulp Pantry also participated in programs like the Target Accelerators Program and Burt’s Bees Natural Launchpad, which provided mentorship and support, helping the company grow and expand its reach. These programs offered valuable resources and connections, allowing Pulp Pantry to navigate the retail space effectively.
Operational Impact
Quantitative Benefit
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