Creating the Impossible Ad with AI: Monks' Personalization-Driven Campaign for Hatch
Customer Company Size
Mid-size Company
Country
- United States
Product
- Restore 2 Smart Clock
- Gemini
- ImageFX
- Performance Max
Tech Stack
- Google AI
- AI-powered Image Generator
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Productivity Improvements
- Cost Savings
Technology Category
- Analytics & Modeling - Machine Learning
- Application Infrastructure & Middleware - API Integration & Management
Applicable Industries
- Consumer Goods
- Software
Applicable Functions
- Sales & Marketing
- Business Operation
Use Cases
- Predictive Replenishment
- Demand Planning & Forecasting
Services
- Software Design & Engineering Services
- System Integration
About The Customer
Monks is a digital-first marketing and technology services provider known for its innovative approach to advertising and technology integration. The company specializes in creating personalized marketing campaigns that leverage advanced technologies like AI to connect brands with their target audiences. Monks has a reputation for pushing the boundaries of traditional marketing by incorporating cutting-edge tools and strategies to deliver impactful results. Their collaboration with Hatch, a sleep wellness company, showcases their ability to use AI to enhance marketing efforts and achieve significant improvements in customer engagement and campaign efficiency.
The Challenge
Hatch tasked Monks with launching its new Restore 2 smart clock to new and previously overlooked audiences. With limited time and budget, Monks needed to identify potential customers and create a personalized campaign. The challenge was to find the right audience and connect them with the right message, which is traditionally difficult due to time constraints and the need to understand multiple new audiences. Monks aimed to overcome these challenges by leveraging AI to identify and engage with potential customers effectively.
The Solution
Monks utilized Google AI, specifically the Gemini tool, to identify potential customer personas for Hatch's new product. They conducted a comprehensive analysis of social media trends, search queries, and industry reports to determine the most promising audiences. Gemini helped Monks create detailed profiles of three key personas: the Stressed Professional, the Biohacker, and the Wellness Enthusiast. Monks then used AI-powered image generator ImageFX to create personalized visual and copy assets for each persona. The campaign was executed using Performance Max, allowing Google AI to optimize ad delivery based on user signals, ensuring each audience received the most relevant message.
Operational Impact
Quantitative Benefit
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