Criteo's Remarketing Success: Boosting THE ICONIC's Customer Acquisition and Revenue
Customer Company Size
Large Corporate
Region
- Pacific
Country
- Australia
Product
- Criteo Display
- Criteo Advertising Platform
Tech Stack
- Advanced Optimization Engine
- Personalized Creative and Product Recommendations
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Revenue Growth
- Cost Savings
- Customer Satisfaction
Technology Category
- Analytics & Modeling - Predictive Analytics
- Functional Applications - Remote Monitoring & Control Systems
Applicable Industries
- Retail
- E-Commerce
Applicable Functions
- Sales & Marketing
- Business Operation
Use Cases
- Predictive Replenishment
- Demand Planning & Forecasting
Services
- Software Design & Engineering Services
- System Integration
About The Customer
Founded in 2011, THE ICONIC is Australia’s largest online fashion retailer, providing a local lens on the hottest global trends in fashion. Offering apparel, footwear and accessories for men and women, the company features more than 700 of the most coveted local and international designers and attracts more than 4 million site visits per month.
The Challenge
In order to increase sales in a cost-effective manner, THE ICONIC’s challenge was two-fold — firstly, to acquire new (and relevant) customers, and secondly, to re-engage existing customers after they had made a purchase or navigated away. The retailer looked to digital performance advertising company Criteo, to help drive conversion and minimise the number of full shopping carts being ‘forgotten’ online by time-poor and easily distracted Aussies.
The Solution
Criteo’s advertising platform automatically identified THE ICONIC’s most valuable site visitors, bidding intelligently to show them personalised creative and product recommendations. Using the company’s advanced optimisation engine, THE ICONIC was able to quickly reach and re-engage customers with relevant content and bring them back to the site for conversion. Criteo's technology helped identify and attract prospective customers in the target demographic, and re-engage customers who had previously shopped with THE ICONIC in a way that aligned with their interests. The mobile retargeting capabilities were particularly sophisticated, essential for driving conversion among the mobile-savvy customer base.
Operational Impact
Quantitative Benefit
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