Acquia DAM > Case Studies > Global Manufacturer igus Streamlines Content Management with Acquia DAM

Global Manufacturer igus Streamlines Content Management with Acquia DAM

Technology Category

Functional Applications - Enterprise Asset Management Systems (EAM)
Infrastructure as a Service (IaaS) - Cloud Databases

Applicable Industries

Equipment & Machinery
Plastics

Applicable Functions

Logistics & Transportation
Sales & Marketing

Use Cases

Asset Health Management (AHM)
Last Mile Delivery

Services

System Integration
Training

About The Customer

igus is a Germany-based global manufacturer and distributor of engineered plastics and polymer-based products. Their product range includes ball bearings, 3D printing materials, industrial cables, smart plastics, and more. The company operates in 35 countries, has partners in another 80, and employs nearly 3,000 people. As a truly global operation, igus has large, dispersed teams that require marketing and brand content to serve customers. The company had previously implemented a digital asset management solution to support content sharing and distribution across teams and time zones, but this solution was only accessible to people connected to the company server, making it inconvenient for anyone outside the office to retrieve assets.

The Challenge

igus, a global manufacturer and distributor of engineered plastics and polymer-based products, faced a significant challenge in managing and distributing their marketing and brand content across their large, dispersed teams in over 150 countries. The company had implemented a digital asset management (DAM) solution to support content sharing and distribution across teams and time zones. However, this solution was only accessible to people connected to the company server, making it inconvenient for anyone outside the office to retrieve assets. As a result, teams continued to store content on various devices and tools. Without a single, centralized, cloud-based solution to store and manage their digital assets, there was no single source of truth, making it difficult for igus to ensure teams were using the right digital assets for the right purposes.

The Solution

To address this challenge, igus implemented Acquia DAM, a centralized, cloud-based library that provides 24/7, on-demand access to content. This solution allows any user with an internet connection to log into the DAM system and search for assets that best meet their needs. To facilitate content delivery speed, igus connected all of their go-to marketing tools to Acquia DAM, allowing teams to access content stored in Acquia DAM directly from the tool they’re using. Acquia DAM utilizes Amazon Web Services, which leverages servers and data centers around the world to ensure that content in the DAM system is instantly available to igus users, no matter where they’re located. Acquia DAM also provides igus with a single source of truth for their content and significantly simplifies asset distribution. Using Portals, igus curates specific subsets of assets to share with partners and teams around the world, streamlining distribution and ensuring that both internal and external teams are using approved, accurate digital assets.

Operational Impact

The implementation of Acquia DAM has empowered igus teams around the world to access the content they need, when they need it. This has freed them from the time-consuming process of tracking assets down and has enabled them to do more on their own. For instance, marketers can now upload content, such as press releases, directly from Acquia DAM to the igus website without the help of their web team. Furthermore, igus now has better control over the quality of customer experiences they deliver. All of their images, videos, and other digital content are published from the DAM system via a share link or embed code, reducing the chance of customers experiencing outdated, inconsistent, or inaccurate content. The use of Acquia DAM has also provided igus with a return on investment, improving their global content management practices and providing assurance that their brand is protected and represented consistently across channels.

Quantitative Benefit