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Google > Case Studies > How dida Automates Sales Processes with Mathematics and Machine Learning

How dida Automates Sales Processes with Mathematics and Machine Learning

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Customer Company Size
Large Corporate
Region
  • Europe
Country
  • Germany
Product
  • Google Cloud
  • Google Maps Platform API
  • Compute Engine
  • TensorBoard
  • Vertex AI
Tech Stack
  • Machine Learning
  • CI/CD pipeline
  • Projective Geometry
  • Google Cloud Storage
  • GPUs
Implementation Scale
  • Enterprise-wide Deployment
Impact Metrics
  • Productivity Improvements
  • Cost Savings
  • Customer Satisfaction
Technology Category
  • Analytics & Modeling - Machine Learning
  • Application Infrastructure & Middleware - Data Exchange & Integration
  • Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries
  • Renewable Energy
  • Software
Applicable Functions
  • Sales & Marketing
  • Business Operation
Use Cases
  • Predictive Maintenance
  • Process Control & Optimization
  • Remote Asset Management
Services
  • Software Design & Engineering Services
  • System Integration
About The Customer
Enpal is a leading greentech company in Germany, known for its innovative approach to providing solar energy solutions. As the first greentech unicorn in the country, Enpal has been experiencing rapid growth due to the rising demand for environmental sustainability solutions. The company specializes in offering solar panel installations to residential customers, aiming to make renewable energy accessible and affordable. Enpal's commitment to sustainability and innovation has positioned it as a key player in the renewable energy sector, driving the transition towards a greener future.
The Challenge
Enpal, a rapidly growing greentech company in Germany, faced challenges in scaling its solar panel sales process. The traditional method involved manually estimating roof angles and counting roof tiles, which was time-consuming and error-prone. This process took 120 minutes per customer, making it difficult to keep up with the increasing demand for solar panels. Enpal needed a more efficient and accurate solution to generate quotes for prospective customers, which led them to seek a custom AI solution to automate the process.
The Solution
Dida developed a custom AI solution for Enpal using Google Cloud's platform. The solution involved breaking down the sales process into smaller, modular steps, allowing for a more explainable and efficient system. Google Maps Platform API was used to gather rooftop images, which were stored in Cloud Storage. A machine learning model was trained to distinguish rooftops and calculate roof angles using projective geometry. Compute Engine with GPUs was utilized to accelerate the model training process, and TensorBoard was used to monitor the training. The final solution automated the calculation of roof size and solar panel requirements, significantly reducing the time and errors associated with the manual process.
Operational Impact
  • The automated solution reduced the time required for the sales process from 120 minutes to just 15 minutes.
  • The modular design of the solution provided Enpal with visibility and control over the process, allowing for manual adjustments when necessary.
  • The improved accuracy of the model led to fewer errors in customer quotes, enhancing the overall customer experience.
  • The solution enabled Enpal to scale its operations, with the number of employees using the software increasing from 13 to 150 over four years.
  • The use of Google Cloud's platform ensured cost efficiency and scalability, allowing Enpal to focus on more specialized tasks.
Quantitative Benefit
  • The sales process time was reduced by 87.5%, from 120 minutes to 15 minutes.
  • The number of employees using the software increased from 13 to 150 over four years.
  • The Intersection over Union (IoU) metric for rooftop detection reached 93% accuracy.

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