Sales Impact Academy Cuts Dashboard Creation Time by Over 50% with Sigma
Customer Company Size
Large Corporate
Country
- United States
Product
- Sigma
- Tableau
- Snowflake
Tech Stack
- Business Intelligence Tools
- Embedded Analytics
- Data Cloud
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Productivity Improvements
- Cost Savings
- Digital Expertise
Technology Category
- Analytics & Modeling - Real Time Analytics
- Functional Applications - Remote Monitoring & Control Systems
Applicable Industries
- Software
- Professional Service
Applicable Functions
- Business Operation
- Sales & Marketing
Services
- Software Design & Engineering Services
- System Integration
About The Customer
Sales Impact Academy (SIA) is a leading skill development provider and platform that offers continuous live and on-demand learning for high-growth technology companies. The traditional education system has failed B2B companies by lacking formal, structured education in sales and go-to-market strategies. This gap has left over 100 million people worldwide learning on the job, putting commercial contributors and leaders at risk of missing targets. SIA addresses this skills crisis by bringing together top talent to teach structured, live online courses with high learning design principles. The academy supports the skills development of over 12,000 learners across 280 customers, including notable companies like HubSpot, Github, Gong, Klaviyo, and Rubrik. SIA is committed to solving the skills gap by providing a comprehensive platform for continuous learning and reinforcement, empowering individuals and organizations to achieve their goals.
The Challenge
Prior to implementing Sigma, SIA’s Customer Success team faced significant challenges in creating and delivering reports. They relied on manually downloading data extracts and uploading them into Google Sheets, which was a slow and cumbersome process. The limitations of spreadsheets in handling large data volumes further compounded the issue. As a result, the team spent 50% of their time creating dashboards weekly. SIA initially adopted Tableau as their BI tool, but it required technical data analysts proficient in SQL to create and perform ad hoc requests. This dependency on SQL knowledge created data silos and slowed down the turnaround time for insights. Additionally, connecting Tableau to their Snowflake data cloud and managing licenses for 125 users proved costly and complex. The complexity of Tableau and its steep learning curve frustrated Ryan Scheuermann, SIA’s CTO, as only a few individuals could effectively use the tool. This led to difficulties in sharing dashboards internally and externally, requiring advanced SQL knowledge. The process was time-consuming, costly, and manpower-intensive, hindering SIA’s ability to efficiently generate insights.
The Solution
With the implementation of Sigma, SIA was able to streamline their workflow and optimize report and dashboard creation. Sigma allowed teams to self-serve and access the data they needed without requiring coding or data modeling skills. This democratization of data enabled SIA to reduce overall spend, headcount, and time wasted during a challenging global financial period. Sigma’s integration with Snowflake made data sharing and insight generation easy and cost-effective compared to Tableau. SIA could now build visually appealing dashboards for customers to interact with their data hands-on. The embedded analytics feature of Sigma facilitated seamless sharing of dashboards, aligning teams across the organization. With reduced headcount costs and streamlined analytics, SIA could focus on strategic projects and drive data-driven decisions. Sigma empowered users to collaborate, create, and share insights across the platform, making it the default analytics tool for all teams. The customer usage report on Sigma provided valuable insights into how customers were using dashboards, enhancing the data exploration experience.
Operational Impact
Quantitative Benefit
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