Sigma Computing > Case Studies > Streaming Innovator Wurl Upgrades to Sigma to Enhance Efficiency & Optimize Analytics

Streaming Innovator Wurl Upgrades to Sigma to Enhance Efficiency & Optimize Analytics

Customer Company Size

Large Corporate

Country

United States

Product

Sigma
Snowflake

Tech Stack

Data Warehousing
Data Visualization
Business Intelligence

Implementation Scale

Enterprise-wide Deployment

Impact Metrics

Cost Savings
Customer Satisfaction
Productivity Improvements

Technology Category

Application Infrastructure & Middleware - Data Visualization
Platform as a Service (PaaS) - Data Management Platforms

Applicable Industries

Software
Telecommunications

Applicable Functions

Business Operation
Sales & Marketing

Services

Software Design & Engineering Services
System Integration

About The Customer

Wurl is a leading company in the streaming services industry, providing technology that enables content creators to stream shows globally. Their software and services reach over 300 million viewers across more than 50 countries, helping content providers maximize monetization and optimize viewership through advanced data analytics. Wurl's operations are heavily reliant on data analytics to capture and analyze viewer data, which is used to enhance programming and advertising strategies. The company is known for its targeted advertising services and the ability to provide critical insights into content performance across various platforms and markets.

The Challenge

Wurl faced challenges with the cost and limitations of their existing BI tools, which were crucial for their operations in streaming content and data analytics. The company needed a more efficient solution to handle the growing demand for data visualizations and targeted advertising services. The existing BI tool was becoming unsustainable due to its monthly fees for external viewer access, which was a significant issue as Wurl's customer base expanded. Additionally, the internal process of creating and managing dashboards was cumbersome, requiring significant resources and time.

The Solution

Wurl transitioned to Sigma from their previous BI tool, leveraging Sigma's seamless integration with their Snowflake data warehouse. This transition was completed in a few months and was well-received by both internal users and external customers. Sigma's platform allowed for faster development and deployment of customer-facing dashboards, significantly improving the efficiency of Wurl's operations. Internally, the ease of creating visualizations led to a substantial increase in user engagement, with more team members actively exploring data. Sigma's features, such as drag-and-drop autoresizing and role-based permissions, further simplified the process of managing and disseminating data insights.

Operational Impact

Wurl's transition to Sigma resulted in significant time and resource savings, reducing the need for extensive administrative management.
The ease of use and efficiency of Sigma's platform led to a democratization of analytics within Wurl, allowing more users to engage with data without needing technical expertise.
Sigma's capabilities enabled Wurl to offer enhanced data-driven insights to their customers, opening up new business opportunities and potential revenue streams.
The ability to embed analytics and visualizations into customer-facing platforms was a critical improvement, enhancing Wurl's service offerings.

Quantitative Benefit