Streamlining Content Management and Enhancing Brand Consistency: A Case Study on NKT
Technology Category
- Application Infrastructure & Middleware - Data Exchange & Integration
- Application Infrastructure & Middleware - Middleware, SDKs & Libraries
Applicable Industries
- Cement
- Education
Applicable Functions
- Sales & Marketing
Use Cases
- Asset Health Management (AHM)
- Asset Lifecycle Management
Services
- System Integration
- Training
About The Customer
NKT is a leading cable supplier to the energy sector, with its headquarters in Denmark and a presence in 14 countries. The company's marketing team produces a wide range of materials, including print collateral, videos, and technical documentation, featuring imagery of their products and large-scale installation projects. This content is used across multiple websites, social media, and other channels. Despite the significant scale and reach of their marketing efforts, NKT faced challenges in managing their content due to the lack of a central repository.
The Challenge
NKT, a leading cable supplier to the energy sector, faced significant challenges in managing their vast array of marketing content. The marketing team produced a range of materials, including print collateral, videos, and technical documentation, which were used across multiple websites, social media, and other channels. However, the content was stored across various hard drives and tools, making it difficult to locate the required files. This lack of a central repository for their creative content led to workflow bottlenecks and challenges. The process of locating the right file was time-consuming, and in some cases, impossible. Consequently, outdated content saved on individual computers was often used, negatively impacting the brand experience.
The Solution
To streamline their content workflows and achieve cohesive brand messaging across channels and regions, NKT implemented Acquia DAM in 2018. This solution combined all of NKT’s siloed storage locations into a single, searchable repository. Teams could now easily locate the content they needed, whenever they needed it. Acquia DAM also integrated with NKT's content management system (CMS) tool, Magnolia, allowing data between the two platforms to sync automatically. This eliminated the need to download files from one system and upload them to the other. If a file was updated or replaced in the DAM system, it was immediately published online. NKT also leveraged the Acquia DAM API to build an integration that supports the publication of their extensive online library of technical documents. This process used a nightly cron job and embed codes to automatically post new or updated files to their website.
Operational Impact
Quantitative Benefit
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