AGP Support: Market Research, Competitor Benchmarking
Industry: Industrial Automation, Technology & Software
Industry: Industrial Automation, Technology & Software
Business Model Benchmarking
Client
A leading global industrial technology company
Situation
The client needed a sharper view of how China’s industrial software market is structured, which segments matter most, and what customers expect from local versus global players. To refine its go-to-market approach, it also needed evidence on how successful companies monetize, sell, and localize their offerings in this market.
Approach
Asia Growth Partners worked closely with the client team to combine desk research with expert interviews and triangulate findings across multiple sources.
- Build a longlist and shortlist of benchmark companies
- Select 5 representative deep-dive cases
- Conduct 17 expert interviews to validate and refine findings
- Apply a 3-layer logic: market panorama → business models → case benchmarks
Results
- Established a segment focus and positioning logic across industrial software categories, highlighting differentiated localization rate and market concentration dynamics across key segments
- Synthesized cross-company GTM patterns (e.g., industry focus → customer penetration → ecosystem enablement → profit-lever focus) to support GTM and commercial model upgrades
- Produced a structured benchmark dataset: 55 longlist companies → 19 light-research profiles → 5 deep-dive benchmark cases, validated by 17 expert interviews
