GoTo launches new AI strategy with the introduction of Dira, the first ever AI-based fintech Voice Assistant in Bahasa Indonesia
公司规模
Large Corporate
地区
- Asia
国家
- Indonesia
产品
- Dira by GoTo AI
- GoPay app
技术栈
- Voice Assistant Technology
- Biometric Verification
实施规模
- Pilot projects
影响指标
- Customer Satisfaction
- Digital Expertise
技术
- 分析与建模 - 自然语言处理 (NLP)
- 网络安全和隐私 - 身份认证管理
适用行业
- Software
- 电信
适用功能
- 商业运营
- 销售与市场营销
用例
- 语音生物识别
- 语音识别
服务
- 软件设计与工程服务
- 系统集成
关于客户
GoTo Group is the largest digital ecosystem in Indonesia, known for its comprehensive range of services that include mobility, food delivery, groceries, logistics, payments, financial services, and technology solutions for merchants. The company is committed to empowering progress by providing technology infrastructure and solutions that enable individuals and businesses to thrive in the digital economy. GoTo's ecosystem also encompasses e-commerce services through Tokopedia and banking services via a partnership with Bank Jago, making it a pivotal player in Indonesia's digital landscape.
挑战
The GoTo Group, Indonesia's largest digital ecosystem, is aiming to enhance user experience and accessibility within its financial services platform, GoPay. The challenge lies in integrating advanced AI technology to simplify user interactions and make financial services more accessible to a broader audience, including those with limited mobile device capabilities. Additionally, ensuring the security and safety of transactions while using voice commands is a critical concern that needs to be addressed.
解决方案
GoTo Group introduced 'Dira by GoTo AI', an AI-enabled fintech voice assistant designed to enhance user experience on the GoPay app. Dira allows users to perform tasks using voice commands in Bahasa Indonesia, simplifying navigation and reducing the number of steps required to complete actions such as bill payments and money transfers. The voice assistant is lightweight, ensuring it can be used on all types of mobile phones without adding significant size to the app. To maintain security, transactions require authentication through PIN and biometric verifications. Dira is part of GoTo's broader AI roadmap, which focuses on creating a seamless user experience, strengthening platform safety, and enhancing AI capabilities across the ecosystem.
运营影响
数量效益
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