Preparing for growth in emerging markets with SAP systems in the IBM Cloud
Customer Company Size
Large Corporate
Region
- Europe
Country
- Turkey
- Italy
- Spain
- United Kingdom
Product
- SAP ERP
- IBM Cloud
Tech Stack
- Cloud Computing
- ERP Systems
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Cost Savings
- Productivity Improvements
Technology Category
- Functional Applications - Enterprise Resource Planning Systems (ERP)
- Infrastructure as a Service (IaaS) - Cloud Computing
Applicable Industries
- Electronics
Applicable Functions
- Discrete Manufacturing
- Business Operation
Use Cases
- Supply Chain Visibility
- Inventory Management
Services
- Cloud Planning, Design & Implementation Services
- System Integration
About The Customer
Vestel Elektronik, founded in 1984 and headquartered in Manisa, Turkey, is a leading producer of consumer electronics. The company is a subsidiary of the Zorlu Group and generates annual revenues equivalent to approximately USD 3.4 billion. Employing approximately 16,000 people, Vestel Elektronik has always considered Europe as one of its key markets and is continually monitoring the region for new trends and opportunities to extend its reach. The company aims to make the most of opportunities for growth in the region, particularly in emerging markets in countries such as Poland.
The Challenge
Vestel Elektronik, a leading producer of consumer electronics, was looking to expand into the fast-growing Central European markets. However, the company faced challenges in minimizing cost, risk, and time-to-market when opening new business units. The company's operations in Italy, Spain, and the UK were managed independently within the group, each with its own separate business processes and systems. This siloed approach was identified as costly, complex, and time-consuming, especially when establishing new operating units. Vestel Elektronik decided to create standardized business processes that could act as a template for operations in new markets.
The Solution
Vestel Elektronik, in collaboration with an expert team from IBM, designed integrated business processes supported by SAP ERP applications and managed as a service in the IBM Cloud. The company successfully transitioned business units in Italy to the new way of working and now plans to consolidate its Spain and UK operations to the same centralized cloud platform. The solution is mirrored across two IBM data centers in London and Amsterdam to ensure high availability, resilience for critical business data, and compliance with regulatory requirements.
Operational Impact
Quantitative Benefit
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