Merlin Entertainments 利用 IBM 的全球电子商务解决方案提高在线门票销售量
公司规模
Large Corporate
国家
- Worldwide
- United Kingdom
产品
- IBM WebSphere Commerce software
- IBM Global Business Services
技术栈
- eCommerce platform
- WebSphere Commerce
- Global Business Services
实施规模
- Enterprise-wide Deployment
影响指标
- Cost Savings
- Productivity Improvements
- Customer Satisfaction
技术
- 平台即服务 (PaaS) - 连接平台
适用行业
- 消费品
- 零售
适用功能
- 销售与市场营销
- 商业运营
用例
- 供应链可见性(SCV)
服务
- 云规划/设计/实施服务
- 软件设计与工程服务
关于客户
默林娱乐集团是全球第二大主题公园和景点公司，在全球拥有 70 多个园区。在英国，默林娱乐集团经营奥尔顿塔、切辛顿冒险世界、索普公园、海洋生物、乐高乐园、伦敦眼、杜莎夫人蜡像馆、沃里克城堡等。该公司在高峰期雇用了 15,000 多名员工，并在 2010 财年创造了 1.98 亿英镑的营业利润。2007 年与杜莎夫人蜡像馆的合并完成后，新集团对所有职能部门进行了战略审查，旨在寻找整合和合理化的机会。
挑战
Merlin Entertainments 是全球第二大主题公园和景点公司，但其在线售票没有统一的流程。销售成本变化多端，在线交叉营销和促销活动困难重重，而且没有全球销售可见性。该公司内部维护着几个独立的解决方案，其外包服务提供商也对每张售出的门票收取了高额费用。同样，Merlin Entertainments 无法在线开展有效的交叉营销或跨品牌促销活动，也无法轻松查看所有品牌和网站的在线销售业绩。
解决方案
IBM 全球商业服务部开发并支持基于 IBM WebSphere Commerce 软件的战略性全球电子商务解决方案，该解决方案支持 60 个全球景点、13 种语言、7 种货币和 16 种付款方式。该解决方案为在线售票提供了一个单一平台，支持交叉销售、追加销售、跨品牌促销以及近乎实时的全球售票情况。它不仅带来了运营和报告一致性，还支持完全灵活的展示方式，使 Merlin Entertainments 的每个品牌和景点都能创建自己的用户界面和品牌。IBM 为 Merlin Entertainments 提供了完整的交钥匙解决方案，结合了业务和技术咨询、技术架构、软件开发、基础设施设计和实施、全球推广以及全面托管支持。
运营影响
Case Study missing?
Start adding your own!
Register with your work email and create a new case study profile for your business.
相关案例.
.png)
Case Study
Improving Vending Machine Profitability with the Internet of Things (IoT)
The vending industry is undergoing a sea change, taking advantage of new technologies to go beyond just delivering snacks to creating a new retail location. Intelligent vending machines can be found in many public locations as well as company facilities, selling different types of goods and services, including even computer accessories, gold bars, tickets, and office supplies. With increasing sophistication, they may also provide time- and location-based data pertaining to sales, inventory, and customer preferences. But at the end of the day, vending machine operators know greater profitability is driven by higher sales and lower operating costs.
Case Study
Improving Production Line Efficiency with Ethernet Micro RTU Controller
Moxa was asked to provide a connectivity solution for one of the world's leading cosmetics companies. This multinational corporation, with retail presence in 130 countries, 23 global braches, and over 66,000 employees, sought to improve the efficiency of their production process by migrating from manual monitoring to an automatic productivity monitoring system. The production line was being monitored by ABB Real-TPI, a factory information system that offers data collection and analysis to improve plant efficiency. Due to software limitations, the customer needed an OPC server and a corresponding I/O solution to collect data from additional sensor devices for the Real-TPI system. The goal is to enable the factory information system to more thoroughly collect data from every corner of the production line. This will improve its ability to measure Overall Equipment Effectiveness (OEE) and translate into increased production efficiencies. System Requirements • Instant status updates while still consuming minimal bandwidth to relieve strain on limited factory networks • Interoperable with ABB Real-TPI • Small form factor appropriate for deployment where space is scarce • Remote software management and configuration to simplify operations
Case Study
How Sirqul’s IoT Platform is Crafting Carrefour’s New In-Store Experiences
Carrefour Taiwan’s goal is to be completely digital by end of 2018. Out-dated manual methods for analysis and assumptions limited Carrefour’s ability to change the customer experience and were void of real-time decision-making capabilities. Rather than relying solely on sales data, assumptions, and disparate systems, Carrefour Taiwan’s CEO led an initiative to find a connected IoT solution that could give the team the ability to make real-time changes and more informed decisions. Prior to implementing, Carrefour struggled to address their conversion rates and did not have the proper insights into the customer decision-making process nor how to make an immediate impact without losing customer confidence.
Case Study
Digital Retail Security Solutions
Sennco wanted to help its retail customers increase sales and profits by developing an innovative alarm system as opposed to conventional connected alarms that are permanently tethered to display products. These traditional security systems were cumbersome and intrusive to the customer shopping experience. Additionally, they provided no useful data or analytics.
