7-Eleven Brings Key Promotions Insights In-house
Customer Company Size
Large Corporate
Region
- America
Country
- United States
Product
- Alteryx Server
Tech Stack
- Data Analytics
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Productivity Improvements
- Cost Savings
Technology Category
- Analytics & Modeling - Real Time Analytics
Applicable Industries
- Retail
Applicable Functions
- Sales & Marketing
- Business Operation
Use Cases
- Predictive Replenishment
- Demand Planning & Forecasting
Services
- Data Science Services
About The Customer
7-Eleven is a multinational convenience store chain with locations throughout North America. The company operates in the retail industry and has multiple departments that require data analytics for decision-making. They were looking for a solution that could help them manage vendor data and gain insights into their promotions. The company wanted a solution that could be used by business users without much technical support and provide results quickly.
The Challenge
7-Eleven was facing a challenge in managing vendor data and gaining insights into their promotions. The process of requesting a vendor report or initiative was time-consuming, taking up to 100 hours. The company needed a solution that could be used by a business user on a daily basis without much technical support. They needed to get results quickly to share with external business associates and provide multiple capabilities at a marginal cost.
The Solution
7-Eleven implemented Alteryx Server to bring all of their vendor data sources together into one output. This allowed them to get deeper insights into their promotions to see what was working and what was not. They used the Server platform for sharing insights with their management teams, sending them daily snapshots of reports that were running on an automated schedule. This solution significantly reduced the time required to generate reports, from 100 hours to just 1 hour.
Operational Impact
Quantitative Benefit
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