99.co: Enhancing Property Search Experience and Scaling Regionally with Google Cloud
Technology Category
- Analytics & Modeling - Computer Vision Software
- Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries
- Buildings
- Cement
Applicable Functions
- Maintenance
- Procurement
Use Cases
- Construction Management
- Time Sensitive Networking
Services
- Cloud Planning, Design & Implementation Services
- System Integration
About The Customer
99.co Group is a property technology business founded in 2014, operating in Singapore and Indonesia. The company aims to help people discover homes that suit their lifestyle needs and aspirations by improving the property search experience using technology. It strives to make the process more reliable, easy, and trustworthy for its customers. The company differentiates itself by staying away from the conventional 'pay-to-list' model, whereby brokers can pay to get more visibility for their properties. Instead, listings on 99.co are classified based on their quality. The company has 20 million monthly active users and is focused on growing its talent pool of skilled engineers, specifically DevOps and infrastructure engineers.
The Challenge
99.co Group, a property technology business operating in Singapore and Indonesia, was faced with the challenge of improving the property search experience for its 20 million monthly active users. The company wanted to redesign the user experience in the renting and buying journey through powerful search, layered with non-transactional data dimensions such as travel time, point of interest, and other attributes. The company also wanted to differentiate itself by classifying listings based on their quality rather than the conventional 'pay-to-list' model. Another challenge was the need to revamp the infrastructure when the group acquired Rumah123 in Indonesia. The original technology stack was hosted from servers in Australia, which affected the platform's performance. The company also aimed to attract a strong talent pool of engineers and scale up its operations to keep up with the fast-growing number of daily users.
The Solution
99.co turned to Google Cloud to enhance its user experience and expand into new markets. The company moved the consumer-facing side of the workload to Google Cloud, to be hosted locally in Indonesia, reducing latency in load time by 50%. The company also used managed databases to attract engineers, as it takes away the need for maintenance, allowing them more time to experiment and innovate new features. To scale up its operations, 99.co moved to BigQuery, which democratized the way employees access data, allowing different engineers to run the data they need in parallel. BigQuery also acted as the organization’s go-to managed database service, with the load managed by Cloud SQL. The company also used Vision AI to automatically categorize the photos taken by agents directly on its platform, saving time for agents. Lastly, the 99.co team started experimenting with Cloud Build to speed up its internal processes to accommodate the fast-growing business.
Operational Impact
Quantitative Benefit
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