A traditional bank goes digital with Google Data Studio
Customer Company Size
Large Corporate
Region
- Europe
Country
- Czech Republic
Product
- Google Data Studio
Tech Stack
- Google Analytics
- DoubleClick
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Productivity Improvements
- Digital Expertise
Technology Category
- Analytics & Modeling - Real Time Analytics
Applicable Industries
- Finance & Insurance
Applicable Functions
- Sales & Marketing
- Business Operation
Use Cases
- Real-Time Location System (RTLS)
Services
- Data Science Services
About The Customer
Česká spořitelna is the largest bank in the Czech Republic, with more than 2 million active customers. Most of these customers start their journey with the bank through online sales channels and then make their way offline through call centers or brick and mortar branches. Founded in 1825, Česká spořitelna has stood the test of time, but in the last few years its processes were starting to feel a little creaky. The bank often gathered data in a very sophisticated way, but it had been focused more on collecting data than using it.
The Challenge
Česká spořitelna, the largest bank in the Czech Republic, was struggling with its data management processes. The bank had a sophisticated data gathering system, but it was more focused on collecting data than using it. Employees were manually importing data into spreadsheets, and the media agency had its own reporting workflows, leading to frequent communications and wasted time. Recognizing that data is the company’s most important asset, Česká spořitelna decided to make it a key part of every business process — from strategy to daily tasks. However, the bank needed a better solution for managing data.
The Solution
Česká spořitelna turned to Google Data Studio to streamline its data management processes. The bank was already using Google products like Google Analytics and DoubleClick, so adding Data Studio to the mix was a logical step. Through Data Studio, Česká spořitelna was able to transform its data into fully customizable, robust dashboards and reports. These dashboards help employees monitor traffic and sales trends with a quick glance — and if anything jumps out, they can drill down to see if there are any issues with their impressions, clicks, product, and more. Plus, because Data Studio makes it simple to share reports, Česká spořitelna and its media agency were able to have a single point of reference for all of their data.
Operational Impact
Quantitative Benefit
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