Alteryx > Case Studies > AAA National Helps Independent Clubs + Emergency Road Service Provide Better Service with Alteryx

AAA National Helps Independent Clubs + Emergency Road Service Provide Better Service with Alteryx

Customer Company Size

Large Corporate

Region

America

Country

United States
Canada

Product

Alteryx Analytics

Tech Stack

Data Analytics
Spatial Analysis

Implementation Scale

Enterprise-wide Deployment

Impact Metrics

Productivity Improvements
Customer Satisfaction

Technology Category

Analytics & Modeling - Real Time Analytics
Analytics & Modeling - Data-as-a-Service

Applicable Industries

Automotive

Applicable Functions

Sales & Marketing
Business Operation

Use Cases

Predictive Maintenance
Supply Chain Visibility

Services

Data Science Services

About The Customer

AAA, formerly the American Automobile Association, is a federation of motor clubs throughout North America. It is a not-for-profit member service organization with 54 million members in the United States and Canada. AAA provides a wide range of services, including its hallmark service, roadside assistance. With national headquarters in Heathrow, Florida, the role of AAA National is to support, not direct, each of the independent motor clubs. The organization has two main areas that require complex analysis: helping clubs understand their business, which includes understanding the demographics and purchase history of their membership as well as branch office location planning, and the foundation of AAA, their emergency roadside services.

The Challenge

AAA National wanted to better support its member clubs in selling additional products to existing members, finding new members in each of their territories, and ensuring that brick-and-mortar office locations were optimally located based on club member demographics and drive-times. The process of gathering and analyzing the necessary data was time-consuming and complex, often taking up to three days to generate a complete and accurate data set for analysis. The data was sourced from different systems, making it difficult to match and blend with third-party demographic and census data. The use of multiple tools to work with the data further complicated the process and increased the potential for errors.

The Solution

AAA National adopted Alteryx Analytics, a single tool that significantly reduced the time to generate a complete and accurate data set for analysis from three days to just two minutes. Alteryx Analytics allowed AAA to pull the right data set together, select the exact fields needed, and perform the necessary operations on the fields. The built-in integration with Experian demographic and U.S. census data in Alteryx greatly enhanced AAA's in-house data, providing member clubs with comprehensive reports with embedded maps. This helped the clubs better understand their membership base, improve staffing and response times for the organization’s emergency roadside service, and make more informed decisions about where to open or close a brick-and-mortar location.

Operational Impact

Enabled a better understanding of club member demographics and purchase history, helping improve clubs’ marketing campaigns and branch location decisions
Reduced time to generate a complete and accurate data set for analysis from three days to just two minutes
Eliminated the need to use up to four different tools to service member club requests and enabled data blending, enhancement, and spatial analysis in a single tool, saving time and money and reducing errors

Quantitative Benefit