Accelerating Global Growth with Looker
Customer Company Size
Large Corporate
Country
- Worldwide
- United Kingdom
Product
- Looker
Tech Stack
- SQL
- Salesforce
- Zendesk
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Productivity Improvements
- Customer Satisfaction
- Cost Savings
Technology Category
- Analytics & Modeling - Real Time Analytics
- Application Infrastructure & Middleware - Data Exchange & Integration
Applicable Industries
- Finance & Insurance
Applicable Functions
- Sales & Marketing
- Business Operation
Use Cases
- Predictive Maintenance
- Supply Chain Visibility
Services
- Data Science Services
- System Integration
About The Customer
GoCardless is a leader in recurring payments, offering an innovative payment platform for businesses that have recurring revenues or accept one-off payments. The company's mission is to 'take the pain out of getting paid.' GoCardless helps businesses focus on what they do best and helps consumers easily and safely set up payments to merchants. With a growing global team, the company is on an accelerated expansion path, experiencing 50% year-over-year growth with big plans for the near future.
The Challenge
GoCardless, a rapidly growing payment platform for businesses, was facing challenges in accessing accurate and reliable data. The company was using a combination of traditional internally developed business intelligence tools and third-party SQL clients that required manual queries. Non-technical business owners had to submit tickets to the analytics team, who wrote code to extract insights. This process was time-consuming and inefficient. The finance team spent four days at the end of each month running revenue numbers, which delayed critical visibility into revenue trends and frustrated executives. The product team also lacked easy and rapid access to product usage data that could help drive a roadmap for accelerated company growth.
The Solution
GoCardless deployed Looker to drive efficiency and clarity across all functions, providing integrated insights across all teams and data sources. Looker consolidates and presents data in a unified way, providing a rich, universal source that anyone in the company can access or share at any time. Now, 95 percent of GoCardless employees have a Looker account and use it regularly to leverage needed insights to get their jobs done and help advance company goals and growth. The GoCardless product team uses Looker to track the impact of product features and releases. By using Looker to gain a better understanding of the sales funnel and identify revenue drivers, the product team is able to learn how customers are using the product in relation to business success.
Operational Impact
Quantitative Benefit
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