Technology Category
- Analytics & Modeling - Predictive Analytics
- Application Infrastructure & Middleware - Data Visualization
Applicable Industries
- Consumer Goods
- Retail
Applicable Functions
- Warehouse & Inventory Management
Use Cases
- Construction Management
- Picking, Sorting & Positioning
Services
- Cloud Planning, Design & Implementation Services
- System Integration
About The Customer
ADEO is a world leader in the home improvement, living environment, and DIY sector for individuals and professionals. The company operates under 32 brands, including Leroy Merlin, Weldom, and Bricocenter, in 15 countries. With a workforce of 130,000 employees, ADEO is a significant player in the retail and consumer goods industry. The company's goal is to create a data-driven strategy that aligns with its digital transformation and improves decision-making processes. ADEO's commitment to adopting a platform strategy demonstrates its willingness to collaborate with other players to bring added value to its clients.
The Challenge
ADEO, a global leader in home improvement and DIY, was facing a significant challenge with its 15-year-old on-premises data warehouse. The company was struggling to manage the vast amount of data it was collecting from its customers' journeys on its e-commerce websites or marketplaces. The legacy infrastructure was unable to keep pace with the data influx, which threatened to impact customer retention. ADEO recognized the need for a data-driven strategy to align with its digital transformation and improve decision-making processes. However, the transition to a cloud-based system was a daunting task, given the age and complexity of the existing on-premises system. ADEO also wanted to adopt a platform strategy to facilitate partnerships and collaborations, but the legacy infrastructure was a hindrance.
The Solution
To overcome these challenges, ADEO collaborated with Google Cloud Partner CGI to migrate from its on-premise infrastructure to Google Cloud. The migration was a complex task, given the age of the infrastructure, but ADEO was confident in CGI's ability to deliver, based on their long-standing partnership. ADEO, CGI, Stambia (Semarchy), and Google Cloud worked together to define the target architecture and develop a full replatforming strategy. The migration took place throughout 2021, with ADEO fully embracing BigQuery, a serverless, highly scalable, and cost-effective multi-cloud data warehouse. BigQuery's built-in machine learning capabilities enabled ADEO to gain insights with real-time and predictive analytics and share insights with ease. The move to Google Cloud provided ADEO with a more customer-centric approach, allowing the company to use data for insights, monitoring activity, data visualization, and more.
Operational Impact
Quantitative Benefit
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