Technology Category
- Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries
- Retail
Applicable Functions
- Sales & Marketing
Use Cases
- Chatbots
About The Customer
Tata Mutual Fund is a part of the Tata group, one of the most trusted conglomerates in India. The company offers a range of investment solutions for financial planning and wealth creation. With a strong focus on customer service, Tata Mutual Fund was looking for innovative ways to better serve its digital-first millennial customers who demand support on-the-go. The company wanted to leverage technology to improve customer experience, reduce the volume of customer calls, and engage customers on their preferred digital channels.
The Challenge
Tata Mutual Fund, a part of the renowned Tata group, was facing a challenge in improving customer experience, particularly for the digital-first millennials. The company aimed to reduce monthly customer calls by 70% and engage customers on their preferred channels, such as Messaging & WhatsApp. They needed an AI-driven solution that could seamlessly integrate with their existing customer support infrastructure. The primary objective was to provide faster query resolution and minimize human intervention. The solution was expected to offer an easy way for customers to get their queries resolved and be integrated into existing customer service channels.
The Solution
In response to the challenge, Tata Mutual Fund partnered with Haptik to implement a digital-first approach to their customer support. Haptik introduced an AI-powered chatbot that could handle routine queries end-to-end, allowing human agents to focus on high-value issues. The chatbot was designed to integrate with backend systems for effective information dissemination, immediate follow-up, and closure. The solution also included intelligent prompts and content flows to improve user engagement. The chatbot was designed to provide automated answers to simple queries, while still allowing human agents to intervene when necessary, ensuring a balance between automation and human touch.
Operational Impact
Quantitative Benefit
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