AlphaSense Uses the Power of Qualified to Generate Attributed Pipeline and Revenue and Achieve 4,109% ROI
Customer Company Size
Large Corporate
Region
- America
Country
- United States
Product
- Qualified
- Qualified Conversations
- Qualified for Outreach
Tech Stack
- Salesforce
- Marketo
- Outreach
- Clearbit
- Slack
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Revenue Growth
- Customer Satisfaction
- Productivity Improvements
Technology Category
- Platform as a Service (PaaS) - Connectivity Platforms
- Application Infrastructure & Middleware - API Integration & Management
Applicable Functions
- Sales & Marketing
- Business Operation
Use Cases
- Predictive Replenishment
Services
- System Integration
- Software Design & Engineering Services
About The Customer
AlphaSense, headquartered in New York City, is a leading market intelligence and search platform trusted by thousands of top-tier corporations and financial institutions, including a majority of the S&P 500. Founded in 2011, AlphaSense empowers research professionals to make informed business decisions by providing key insights from a vast array of private and public content, such as equity research, trade journals, expert interview transcripts, news, and company filings. The company operates in the IT services and consulting industry and is renowned for its AI-based technology that helps businesses quickly find the right answers. AlphaSense's platform is designed to assist the world's largest corporations in making smarter, faster, and more confident decisions by delivering valuable insights from a comprehensive universe of public and private content.
The Challenge
AlphaSense was experiencing significant web traffic through various marketing channels, but their website was not effectively converting this traffic into a demand generation machine for pipeline. Prospects who reached the website were not engaged at critical moments of high intent, leading to missed opportunities for sales development representatives (SDRs) to interact with prospects and drive pipeline. Mike Werch, Director of Marketing Operations at AlphaSense, had previously implemented other conversational solutions but was dissatisfied with their customer support, high costs, and lack of integration capabilities. He sought a new conversational solution partner that could seamlessly integrate with AlphaSense's existing tech stack, provide superior support, and deliver tangible results.
The Solution
AlphaSense partnered with Qualified to transform their website into a powerful engagement tool and drive pipeline while creating memorable buyer interactions. Qualified helps B2B companies generate pipeline faster by identifying valuable visitors, initiating sales conversations, shaping sales and marketing campaigns, and uncovering buying intent signals. AlphaSense received strong support from their dedicated Salesforce-certified implementation consultant, Anna, who helped develop a blueprint for success. This included segmenting website traffic to focus on high-priority visitors, using Salesforce data to automatically route visitors to their assigned reps, personalizing experiences on high-intent pages, and instantly routing prospects from Outreach emails to the website with tailored greetings. The implementation of Qualified allowed AlphaSense's SDRs to monitor important buyers, categorize visitors into buyer segments, and engage with them using every known data point. The integration with Salesforce ensured that visitors were automatically routed to their assigned reps upon landing on the website. Additionally, the Qualified Video feature enabled SDRs to humanize interactions and book meetings more effectively. The sales team also utilized Qualified for Outreach to send personalized emails referencing accounts' website engagement and third-party research behavior, delivering a seamless buying experience across channels.
Operational Impact
Quantitative Benefit
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