Technology Category
- Application Infrastructure & Middleware - Event-Driven Application
- Infrastructure as a Service (IaaS) - Cloud Computing
Applicable Industries
- Construction & Infrastructure
- Retail
Applicable Functions
- Logistics & Transportation
- Sales & Marketing
Use Cases
- Construction Management
- Retail Store Automation
Services
- Cloud Planning, Design & Implementation Services
- Training
About The Customer
Altavia is a leading provider of marketing, publishing, and sales communication solutions for retail companies and brands. Founded in 1983, the company operates in 45 countries and employs more than 2,500 people. Altavia helps retailers navigate the multichannel landscape, providing services that cover everything from in-store and digital communications to print management, production, and implementation. The company serves 500 major retail brands every day, including Coca-Cola, Decathlon, L’Oréal, Carrefour, Club Med, and Samsung. Altavia's mission is to help its clients increase their sales by improving the quality of their client relations, specializing in the retail sector and offering expert knowledge to help clients optimize their communications across all their channels.
The Challenge
Altavia, a global retail marketing and publishing service provider, was facing challenges with its legacy infrastructure. The company's infrastructure, which ran on 300 servers located at its headquarters in Paris, was outdated and causing issues for the growing business. The in-house developed ERP system suffered from weekly crashes, and services for clients in distant locations like Japan, Korea, and Canada were significantly slower than for those in Europe. Altavia needed to keep the technology underpinning its services up-to-date to manage its printing processes efficiently, optimize logistics for production and distribution, and use data analysis to understand clients' data. In 2019, Altavia decided to renew its legacy infrastructure, which required significant investment in hardware to improve its performance and reliability.
The Solution
Altavia decided to migrate its application infrastructure to Google Cloud to transform the way IT supports the business and help teams across the company work in a more dynamic way. The company chose Linkbynet as its implementation partner for the migration. Altavia's key applications, an online tool for clients to manage the buying process and their assets, and an internal ERP tool to manage logistics, are now powered by Google Kubernetes Engine. Other applications are hosted on Compute Engine, with plans to switch all applications to run on Kubernetes clusters. Data is aggregated on BigQuery, using Pub/Sub to manage asynchronous data ingestion workflows. Altavia also uses Cloud SQL as its fully managed SQL database and Cloud Functions for serverless operations. For networking and connectivity, Altavia uses Cloud VPN and Cloud DNS, as well as Cloud Armor to help protect against denial of service and web attacks.
Operational Impact
Quantitative Benefit
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