American Express's Digital Initiatives for Low-Carbon Future
Technology Category
- Sensors - Environmental Sensors
Applicable Industries
- Retail
- Transportation
Use Cases
- Continuous Emission Monitoring Systems
- Smart Campus
About The Customer
The customers of American Express include eligible U.S. Consumer and Small Business Card Members and select Corporate clients. The company provides them with digital solutions to understand their estimated carbon footprint and take action to reduce their carbon impact. The customers can track estimated carbon emissions associated with their spend across various categories using the Carbon Footprint Tool. They can also access a portfolio of carbon removal credits and participate in the “Shop with Purpose” Amex Offers and Green2Gether volunteer activities. The customers can also benefit from the company’s commitment to net-zero emissions by 2035.
The Challenge
In April 2023, American Express announced several initiatives to support low carbon communities. The challenge was to provide digital solutions for eligible U.S. Consumer and Small Business Card Members that would help them understand their estimated carbon footprint and take action to reduce their carbon impact. The company also aimed to expand its Carbon Footprint Tool for select Corporate clients and provide a digital pilot to help U.S. Consumer and Small Business Card Members understand their estimated carbon footprint. Additionally, American Express wanted to continue providing Green2Gether volunteer activities for colleagues and bring back “Shop with Purpose” Amex Offers for eligible Card Members during Earth Month. The company also had a commitment to net-zero emissions by 2035 in alignment with the Science Based Targets initiative (SBTi).
The Solution
American Express partnered with the CoolClimate Network at the University of California Berkeley to create a carbon emissions tracker. The company also curated a portfolio of carbon removal credits in partnership with Carbon Direct scientists. The Carbon Footprint Tool was expanded to include additional categories of spend for select Corporate clients, allowing them to track estimated carbon emissions associated with spend across air travel, ground transportation, hotel stays, food and beverage, and retail. The company also launched a pilot digital suite that offers tools such as the Amex Estimated Carbon Emissions Tracker and Contribution Services for Carbon Removal Projects. American Express also offered “Shop with Purpose” Amex Offers and Green2Gether volunteer activities for colleagues.
Operational Impact
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