And…ACTION! Atom Tickets Steals the Show with Dynamic Media Transformation
Customer Company Size
SME
Region
- America
Country
- United States
Product
- Cloudinary
Tech Stack
- Amazon Web Services (AWS)
- Amazon Simple Storage Service (S3)
- Amazon Cloudfront
- Fastly
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Productivity Improvements
Technology Category
- Platform as a Service (PaaS) - Data Management Platforms
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Edge Computing & Edge Intelligence
- Real-Time Location System (RTLS)
Services
- Cloud Planning, Design & Implementation Services
About The Customer
Atom Tickets is an award-winning startup based in Santa Monica, California that has revolutionized the way people go to the movies with a revolutionary, social movie-ticketing app and website. Backed by Lionsgate, Disney, Twentieth Century Fox Film, and Fidelity Management & Research Company, Atom Tickets is enabled on more than 20,000 screens across the U.S., including AMC Theatres, Cinemark, Harkins Theatres, National Amusements’ Showcase Cinemas and many more. Atom Ticket’s user-friendly and socially driven interface allows movie lovers to search for films instantly, invite friends, buy tickets, pre-order concessions, and enjoy a VIP experience at the theater. With Atom Tickets, paper tickets and IOUs have been replaced by the company’s innovative platform that keeps all plans, messages, payment, and tickets in one convenient place.
The Challenge
Atom Tickets, a social movie ticketing app and platform, was initially a mobile-only platform for iOS and Android users. They used Amazon Web Services (AWS) for storing images and movie trailers on Amazon Simple Storage Service (S3) and Amazon Cloudfront, then Fastly, as its content delivery network. However, as the company grew and launched a website version of its platform in 2016, they realized the need for a robust media management platform, with integrated storage and CDN, to support a larger scale of customers across all touchpoints. They also launched a third-party website on behalf of Regal Theaters, which required its own content managers to manage their assets in a self-service fashion. Atom Tickets needed a powerful solution that could support the large scale of images, trailer videos, and other rich media assets, such as animated still pictures, that require significant bandwidth.
The Solution
Atom Tickets chose to work with Cloudinary, a single platform to manage the entire lifecycle of assets across internal teams and external partners. Cloudinary streamlined the entire lifecycle of assets, along with the ability to dynamically transform images, videos, and other rich media assets to ensure an optimal experience essential to converting Atom Tickets customers. As part of the media workflow, Atom Tickets implemented a nightly build to ingest all the assets it receives from partners, upload a backup copy to S3 and simultaneously upload them to Cloudinary via API calls. During this process of uploading assets to Cloudinary, all of the necessary settings for selecting the most efficient format, quality, and resolution are set programmatically. This allows Atom Tickets to automatically deliver each asset to exactly match the specifications of the viewing context, such as changing images to portrait or landscape mode depending on whether a user is viewing on a mobile or desktop device.
Operational Impact
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