App DuJour: Bridging the Gap Between Local Food Businesses and Foodies
Technology Category
- Platform as a Service (PaaS) - Application Development Platforms
- Sensors - GPS
Applicable Industries
- Cement
- Food & Beverage
Applicable Functions
- Product Research & Development
- Sales & Marketing
Use Cases
- Onsite Human Safety Management
- Time Sensitive Networking
Services
- Training
About The Customer
App DuJour's customers are twofold: local food businesses and foodies. The local food businesses range from restaurants and delis to food trucks. These businesses are looking for an efficient and cost-effective way to reach new and existing customers, highlight their dishes, and avoid the disruption of their daily operations. The foodies are individuals with a passion for food, culture, and local businesses. They are often fans of specific dishes or cuisines and have specific dietary preferences. They may be locals looking for new food experiences or out-of-towners wanting to try local fare. They value personalized recommendations that take into account their food preferences and other factors such as atmosphere, service, and attire.
The Challenge
Sharifa, the founder of App DuJour, identified a gap in the market where local food businesses struggled to connect with potential customers. The challenge was that small businesses found it difficult to efficiently and cost-effectively reach new and existing customers. Traditional social media posts were often lost in the sea of constantly refreshing timelines, making it hard for businesses to highlight their dishes. Furthermore, customers found it challenging to find specific dishes or cuisines they craved, especially when they were out of town or wanted to try something new. Sharifa envisioned an app that could consolidate local dishes based on location and food preferences, but she lacked the technical knowledge to build it. Additionally, she faced the challenge of building the app without funding.
The Solution
Sharifa's solution was App DuJour, an app designed to connect local food businesses with foodies based on their location and food preferences. To overcome her lack of technical knowledge and funding, Sharifa assembled a team of web developers and used no-code tools to build the app. She used Bubble, a user-friendly and intuitive platform that allowed her to build alongside her team and communicate her vision. The team used the forum as an additional resource and built the first iteration of App DuJour in seven months. The app serves two kinds of people - businesses and customers - who have mutual interests but different needs. For customers, the app provides a personalized view that takes into account specialty foods, allergies, atmosphere, service, and attire. For businesses, the app offers a way to highlight their dishes without disrupting their daily operations.
Operational Impact
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