Technology Category
- Networks & Connectivity - 5G
Applicable Industries
- Finance & Insurance
- National Security & Defense
Applicable Functions
- Sales & Marketing
Use Cases
- Tamper Detection
- Usage-Based Insurance
About The Customer
Asia Insurance 1950 is a Thailand-based insurance company, registered for over 60 years by the Asia Trust Bank Group. In 2005, it became the first and only insurance company in Thailand to invent Asia 3+ for Motor Insurance, which has since become a generic name. The company is known for its iconic insurance product, Asia 3+. It was facing challenges with its policy renewal process, which was lengthy, expensive, and relied heavily on manual communication and document handling. The company sought to automate its processes to better serve its customers, save resources, and enhance security.
The Challenge
Asia Insurance 1950, a Thailand-based insurance company, was grappling with inefficient and costly policy renewal processes. The traditional method relied heavily on face-to-face or telephonic communication between staff, clients, and intermediaries, often requiring documents to be printed and posted. The E-Policy process, when done over conventional channels, was time-consuming. Furthermore, communication post-policy activation was complex. When an accident was reported, clients could not immediately receive information about their dedicated surveyor, leading to increased calls to the company and wasted resources. The company recognized the need to automate their processes to serve customers better and faster, save resources, time, and money. However, customer privacy was a significant concern when considering digital services.
The Solution
Asia Insurance 1950 integrated Infobip’s LINE Notification Service and SMS channels with their CRM to automate tedious tasks and messaging campaigns. This digital transformation automated the policy renewal process from start to finish. As a policy's expiry date approached, an automated LINE message was sent to the client with a link to begin their policy renewal and online payment process. Automated SMS messages were used to connect surveyors with clients, notify related parties, and deliver one-time PINs (OTPs) to confirm the client’s identity, ensuring security throughout the process. LINE notifications were also used for various marketing campaigns, including sending special offers to users who subscribed to a policy within a specific period or during festive seasons.
Operational Impact
Quantitative Benefit
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