Audience Audit Completes More Work in Half the Time with Tableau
Customer Company Size
Startup
Region
- America
Country
- United States
Product
- Tableau Desktop
- Tableau Reader
Tech Stack
- Tableau
- Excel
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Cost Savings
- Customer Satisfaction
- Productivity Improvements
- Revenue Growth
Technology Category
- Application Infrastructure & Middleware - Data Visualization
Applicable Industries
- Professional Service
Applicable Functions
- Business Operation
Use Cases
- Real-Time Location System (RTLS)
Services
- Data Science Services
About The Customer
Audience Audit is a company that provides unique research to agencies. The owner of the company, Susan Baier, has years of experience in marketing and business strategy, which allows her to parse out key insights in the data and share its story with her clients. The company's projects involve designing and delivering targeted online surveys, performing statistical analysis of the data, and creating customer-facing presentations to communicate the findings. The company wanted to make its services more accessible to a wider range of clients, which required lowering the cost of its projects and delivering results more quickly without compromising the quality of the research.
The Challenge
Audience Audit, a company that provides unique research to agencies, wanted to make its services more accessible to a wider range of clients. This required lowering the cost of its projects and delivering results more quickly without compromising the quality of the research. The company's projects involved designing and delivering targeted online surveys, performing statistical analysis of the data, and creating customer-facing presentations to communicate the findings. This process was time-intensive and manual, and any changes to the data required updating everything individually. Furthermore, the owner of Audience Audit, Susan Baier, had to work through the data herself to parse out key insights and share its story with her clients. The challenge was to find a way to make the work more accessible to agency clients, which would require major changes.
The Solution
Baier decided to use Tableau, a tool she had previously heard about and had lobbied previous employers to use. She hired Michael Cristiani of Powerhouse Factories, a leading Tableau Community member, to build an initial workbook. Baier then tried to replicate the workbook herself, reverse-engineering it and figuring out how to build it. She now uses Tableau exclusively for presenting results to clients. Baier appreciates the ability to allow her clients to dig into their own data through using packaged workbooks and the free Tableau Reader application. While the advanced statistical analysis portion of Baier’s services remain the same, she estimates that using Tableau allows her to complete the rest of the analytics and deliver results 90 percent faster than before.
Operational Impact
Quantitative Benefit
Case Study missing?
Start adding your own!
Register with your work email and create a new case study profile for your business.
Related Case Studies.
Case Study
SET Creative Ditches Google Vault for Datto Backupify
When Kienholz first started at SET, the staff was using Microsoft Outlook for email with no form of data backup. It became apparent that something needed to change as the staff was often burdened with trying to recover emails from departed employees. Kienholz transitioned the team to Google’s Gmail and implemented Google Vault for backup purposes. While SET employees quickly adjusted to Gmail, which many use for personal email, the same could not be said for Google Vault. “Unlike most Google products, Vault was not user friendly at all. It’s very hard to search for items. We never really figured out how to do a restore either,” explained Kienholz. Due to SET’s work with high-profile brands, projects often go through many rounds of revisions right down to the eleventh hour. This means that every bit of information - especially data living in project managers’ emails - is crucial to delivering clients a polished design at deadline.
Case Study
Infosys achieves a 5–7 percent effort reduction across projects
Infosys, a global leader in consulting, technology, and outsourcing solutions, was facing significant challenges in application development and maintenance due to its distributed teams, changing business priorities and the need to stay in alignment with customer needs. The company used a mix of open source, home-grown and third-party applications to support application development projects. However, challenges resulting from distributed teams using manual processes increased as the company grew. It became more and more important for Infosys to execute its projects efficiently, so they could improve quality, reduce defects and minimize delays.
Case Study
Arctic Wolf Envelops Teamworks with 24x7 Cybersecurity Protection and Comprehensive Visibility
Teamworks, a leading athlete engagement platform, faced rising cyberthreats and needed enhanced visibility into its network, servers, and laptops. With software developers connecting from all over the world, the company sought to improve its security posture and position itself for future growth. The company had a secure platform but recognized the need for a more proactive solution to identify gaps within its technology infrastructure. Data exfiltration and malicious access were top concerns, prompting the need for a comprehensive security upgrade.
Case Study
Sawback IT and Datto Save Client From a Costly Mistake
Ballistic Echo, a software development house, faced a critical challenge when human error led to the deletion of thousands of lines of unique code. This incident occurred before the code was pushed to source control, resulting in significant loss of time, revenue, and work. The previous file-level backup solution they used was slow and inefficient, making it nearly impossible to manually recreate the lost work. The need for a more reliable and efficient business continuity solution became evident to avoid such disasters in the future.
Case Study
Opal Helps Customers Shine Thanks to Datto
SP Flooring & Design Center faced a ransomware attack that encrypted and locked their files. The attack was initiated through a compromised service account set up by an outside vendor. The ransomware infection was isolated quickly, but there was a concern about the extent of the data at risk. The company had backups in place but was unsure of how much information was compromised. The situation required immediate action to prevent further damage and restore the affected data.
Case Study
Pipeline Insight Case Study: YARCDATA
YarcData faced challenges in determining the conversion rates of prospects into customers through various marketing efforts and identifying the source of its leads. They wanted to know the percentage of opportunities in the sales pipeline that came from different marketing events, web downloads, or self-sourced sales opportunities. Additionally, they needed the ability to drill down into the data to guide where to allocate more marketing dollars based on the success of previous efforts. Previously, YarcData relied heavily on spreadsheets and Salesforce.com reports, which made it difficult to extract the exact information they needed. This reliance on spreadsheets represented about 70% of their data presentation.
