AutoAnything Cuts Page Load Time in Half and Revs Up Sales by 13%
Customer Company Size
Large Corporate
Region
- America
Country
- United States
Product
- Radware FastView
Tech Stack
- Cloud-based
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Revenue Growth
- Customer Satisfaction
Technology Category
- Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries
- Automotive
- Retail
Applicable Functions
- Sales & Marketing
Use Cases
- Supply Chain Visibility
Services
- Cloud Planning, Design & Implementation Services
About The Customer
AutoAnything.com is one of the largest and fastest growing online retailers of custom automotive accessories and performance parts. With over four million items in its inventory, the website delivers dynamic applications such as live chat, a recommendation engine, and site personalization, all of which are potential performance zappers. By developing proprietary data and software applications, partnering with best-of-breed outsourced solutions, and providing top-notch customer service, AutoAnything has created an award-winning website that is one of the top online sources for purchasing auto accessories.
The Challenge
In the fall of 2009, AutoAnything was preparing for Black Friday. They aimed to create a premium shopping experience that would minimize cart abandonment and yield high conversion rates. To achieve this, they needed to create an image-rich website with fast-loading pages and reliable performance. Despite already using a content distribution network (CDN), AutoAnything knew they could be even faster. The site’s home page took up to 10 seconds to load, which was far too slow by the performance standards of the time. With a small engineering team and site traffic of over 2 million unique visitors each month, it was crucial that the company partner with a vendor who could deliver easy implementation.
The Solution
After careful research, AutoAnything chose to implement the cloud-based Radware FastView. AutoAnything conducted a set of tests to identify FastView’s impact on key management metrics: conversion, cart size, cart abandonment and revenue. During the test period, 50% of AutoAnything’s visitors received website content that was accelerated by FastView, while the other 50% of website visitors received content served from AutoAnything’s centralized servers and existing CDN. FastView was implemented without changing any code or touching the site’s servers.
Operational Impact
Quantitative Benefit
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