Automating Upsell Opportunities and Saving Engineering Effort: A Case Study on Screencastify
Technology Category
- Sensors - Camera / Video Systems
Applicable Functions
- Sales & Marketing
Services
- System Integration
About The Customer
Screencastify is a SaaS company in the video industry, founded in 2013. The company is committed to providing the simplest possible user experiences, primarily serving educators and students. Screencastify helps over 15 million users to record, edit, and share asynchronous video. The company's team is composed of Sales and RevOps, and they use their platform for various use cases, including marketing personalization, product-led growth, and upsell opportunities. They have integrated various platforms into their operations, including ActiveCampaign, BigQuery, Pendo, Salesforce, and Zendesk.
The Challenge
Screencastify, a company founded in 2013, is committed to providing the simplest possible user experiences for its primary user base, which includes educators and students. The company helps over 15 million users to record, edit, and share asynchronous video. However, the team at Screencastify was facing a significant challenge. They were spending hours of engineering effort on building and maintaining custom API integrations. This not only consumed valuable time and resources but also delayed the access to critical data necessary for a product-led company. The challenge was to find a solution that could automate this process, save engineering hours, and provide quicker access to the essential data.
The Solution
The solution came in the form of adopting Census. Census is a data platform that helps businesses automate their data workflows, eliminating the need for custom API integrations. By adopting Census, Screencastify was able to save hours of engineering effort that was previously spent on building and maintaining these integrations. Moreover, Census provided the company with better and quicker access to the data that was critical for their operations. This data was instrumental in enabling highly personalized user communications for product-led growth, which in turn drove better onboarding and upsell opportunities. The integration of Census into Screencastify's operations streamlined their data workflows and significantly reduced the engineering effort required.
Operational Impact
Quantitative Benefit
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