Adverity > Case Studies > Automation Streamlines Reporting Process for Telecommunications Leader UPC Switzerland

Automation Streamlines Reporting Process for Telecommunications Leader UPC Switzerland

Technology Category

Platform as a Service (PaaS) - Application Development Platforms
Robots - Wheeled Robots

Applicable Industries

Telecommunications

Applicable Functions

Sales & Marketing

Use Cases

Leasing Finance Automation
Material Handling Automation

About The Customer

UPC Switzerland was a major player in the telecommunications sector, serving over 60% of Swiss homes, which equates to more than 1 million residential and business customers. In 2022, following several mergers and acquisitions, UPC’s parent company purchased mobile leader Sunrise Communications and UPC was dissolved in favor of Sunrise. Despite this, the convergence of cable and mobile networks continues to be the driving force for innovation and modernization within the Swiss market. UPC Switzerland aimed to strengthen their marketing campaign strategy and decision-making agility through data automation.

The Challenge

UPC Switzerland, a dominant player in the telecommunications sector, was struggling with the collection and understanding of large amounts of data from various channels and platforms. The team lacked an automated platform to manage the information, resulting in a tedious process of copying and pasting sales and marketing performance data into individual spreadsheets. The company wanted to issue accurate, updated reports to understand campaign performance rather than spend time and resources on manual data processes. The challenge was to find a solution that could automate and streamline the data management process, enabling the team to focus on analyzing the data and making informed decisions.

The Solution

UPC Switzerland adopted Adverity’s data integration platform, which provided a more uniform approach to consolidate and understand the data before it was sent to their visualization tool. The automation supported a comprehensive view to readily track the complete customer journey across all channels. With accurate and timely data from Adverity, UPC was able to create powerful dashboards which were shared across the organization. This allowed staff to analyze accurate results immediately, eliminating the need for sluggish, outdated data-entry processes. Adverity’s centralized platform enhanced the organization’s collaboration capabilities and galvanized stakeholder decisions, ensuring UPC could fulfill their goals.

Operational Impact

The implementation of Adverity’s data integration platform led to significant operational improvements at UPC Switzerland. Employees experienced smarter and more efficient work days, as the uncertainty from tedious data processes was eliminated. The data was managed and transformed through Adverity, presenting new opportunities to invigorate marketing campaigns. The group experienced a new level of clarity for campaigns across multiple channels, with reports now being completed in just a few clicks. This reduced the staff’s collective energy spent on this task by 90%. Employees also relied on factual sales and marketing reports, specific and relevant to each department’s key performance indicators (KPIs). This elevation of thorough, automated data through Adverity’s sophisticated platform facilitated UPC Switzerland’s ability to maximize campaigns and ROI.

Quantitative Benefit

90% reduction in time spent on reporting
Centralized source of truth with all data from various platforms now in one place
Greater accessibility to data across teams improving collaboration and decision making