Qlik > Case Studies > Bainbridge sailing QlikView ® into the future of selling

Bainbridge sailing QlikView ® into the future of selling

Qlik Logo
Customer Company Size
Mid-size Company
Region
  • Europe
Country
  • United Kingdom
Product
  • QlikView
  • Blue Rock Console (BRC)
  • Microsoft DynamicsNAV (Navision)
Tech Stack
  • Business Intelligence
  • ERP
Implementation Scale
  • Enterprise-wide Deployment
Impact Metrics
  • Revenue Growth
  • Customer Satisfaction
Technology Category
  • Analytics & Modeling - Real Time Analytics
Applicable Industries
  • Marine & Shipping
Applicable Functions
  • Sales & Marketing
Services
  • Data Science Services
  • System Integration
About The Customer
Bainbridge International, established in 1917, is a manufacturer and distributor of specialty products to marine, construction and recreational markets. It is one of the longest established sailcloth manufacturers in the world, originally serving commercial sailing ships before focusing on the needs of the leisure sailing market and diversifying into non-marine markets. A leader in its field, the company has an unrivalled depth of knowledge on which to draw, and proven ability to apply its specialized knowledge of textile design and engineered products to a variety of different applications. By effectively leveraging its heritage of innovation as a springboard for invention, Bainbridge provides high quality, high performance products that meet the diverse needs of markets it serves in over a hundred countries around the world. The company currently markets more than 5,000 products to manufacturers, including sail makers, marine cover makers, ship and boat builders, flag and banner makers, architects, and chandlers.
The Challenge
Bainbridge International, a manufacturer and distributor of specialty products to marine, construction and recreational markets, was looking for ways to gain a competitive advantage over other companies in its industry. The company had previously utilized IT specialists Blue Rock Systems to stabilize and support its 50-user Microsoft DynamicsNAV (Navision) ERP installation. The success of that engagement led Bainbridge to approach Blue Rock Systems again about other ways to enhance its operations. Specifically, Bainbridge required a sales tool that would help the company track and increase customer spend and profit. They needed a 'finger on the pulse' solution that could provide valuable insights into customer behavior and product appeal.
The Solution
Blue Rock Systems, a Qlik business partner, proposed the use of QlikView to power its Blue Rock Console (BRC), a business intelligence solution designed to complement any back office system. The QlikView-powered BRC provides the capabilities to track, analyze and understand all aspects of the business, and can easily and quickly be adapted to fit a customer’s specific requirements. With the QlikView-powered BRC, any salesperson at the touch of a button can identify a customer’s 'drift', meaning the continuing purchase, declining purchase or non-purchase of products or product groups that they would traditionally buy. Additional functionality for sales teams includes suggested link products that should be needed by customers and the tracking of any expanded product line sales or potential sales.
Operational Impact
  • The QlikView-powered solution now provides valuable information on the customer and appeal of various products to quickly assess how well the relationship is doing.
  • The solution has allowed more far-reaching benefits than initially expected, providing detailed information on customers and sales at fingertips effortlessly.
  • The system is predicted to pay for itself within six months, by allowing sales to be more targeted and giving sales reps a clearer and more focused perspective on any customer before their visit.
Quantitative Benefit
  • Initial installation for 40 internal users supporting sales teams will soon be expanded to include field sales representatives.
  • The system is predicted to pay for itself within six months.

Case Study missing?

Start adding your own!

Register with your work email and create a new case study profile for your business.

Add New Record

Related Case Studies.

Contact us

Let's talk!
* Required
* Required
* Required
* Invalid email address
By submitting this form, you agree that IoT ONE may contact you with insights and marketing messaging.
No thanks, I don't want to receive any marketing emails from IoT ONE.
Submit

Thank you for your message!
We will contact you soon.