BNP PARIBAS Asset Management's Digital Transformation with Aptivio

BNP PARIBAS Asset Management is the investment management arm of BNP PARIBAS, one of the world's major financial institutions. They have been leaders in sustainable and responsible investing across 37 countries since 2002. The company is committed to providing solutions that cater to the specific needs of their clients, offering responsible and transparent insights through a complex mosaic of information. They aim to improve client experience, increase operational efficiency, and develop new services by leveraging data more effectively.

BNP PARIBAS Asset Management, the investment management arm of BNP PARIBAS, recognized the need to enhance their digital presence in response to evolving client expectations, regulatory changes, and increasing competition. Their clients demanded solutions tailored to their specific needs, which were responsive, insightful, responsible, and transparent. BNP PARIBAS aimed to improve client experience, increase operational efficiency, and develop new services by better utilizing data. To achieve these goals, they identified three critical capabilities: Natural Language Processing, Behavioral Trend Analysis, and Data Velocity. However, the challenge lay in integrating these capabilities into their existing systems and processes.

BNP PARIBAS decided to adopt agile techniques to develop more meaningful analytics models. They partnered with Aptivio, a leading provider of AI-powered sales intelligence tools, to help them develop new agile capabilities. Aptivio provided expert support in various areas, from collaborative working to training and coaching. As a result, BNP PARIBAS Asset Management is now equipped to deliver essential strategic initiatives to reshape their business in the Netherlands, France, and the APAC region. The solutions provided by Aptivio included buyer-centric powers, integration capabilities into their existing CRM, digitization of the entire Sales Playbook, and generation of live updates.

• The partnership with Aptivio allowed BNP PARIBAS Asset Management to take an agile approach to their digital transformation, enabling them to move forward faster. The augmented sales intelligence tool provided by Aptivio has not only enhanced their digital presence but also improved their ability to respond to client needs and market changes. The integration of agile techniques and the digitization of their Sales Playbook have streamlined their operations, making them more efficient. Furthermore, the live updates feature has ensured that they stay abreast of the latest trends and developments, allowing them to make informed decisions and take timely action.

• Generated 1.5k qualified opportunities

• Created 1.2k marketing nurture opportunities

• Discovered 3.8k new contacts