Technology Category
- Sensors - Camera / Video Systems
- Sensors - Level Sensors
Applicable Industries
- Telecommunications
Applicable Functions
- Sales & Marketing
Use Cases
- Facial Recognition
- Time Sensitive Networking
Services
- Training
About The Customer
BombBomb is a company based in Colorado Springs, Colorado, that helps salespeople get face to face with more people more often through simple video. They offer a subscription-based, easy-to-use, and low-cost video email platform that can be used on a smartphone, tablet, or webcam. Their platform is designed to improve follow up, nurturing, conversion, retention, and referral. BombBomb's platform is used in multiple industries, but it has seen particular success in Real Estate, which is a highly seasonal business. The company was growing so rapidly that the number of leads they were generating had far exceeded their sales team’s ability to manage them.
The Challenge
BombBomb, a company that offers a subscription-based, easy-to-use, and low-cost video email platform, was facing a significant challenge in managing their leads. Their largest customer segment was in a highly seasonal industry, which resulted in a rollercoaster effect on their lead flow. Some months saw tremendous spikes in leads, while others saw deep valleys. This irregularity made it difficult to hire the right number of salespeople; hiring enough for the peaks would leave them idle during the valleys, wasting money, while hiring just for the valleys would result in missed leads during the peaks, wasting opportunities. The primary goal of their sales and marketing outreach was to elicit a firm 'yes' or a 'no' from prospects, but the reality of busy schedules and life interruptions often resulted in a 'maybe'.
The Solution
BombBomb implemented Conversica® in late 2014, integrating it with their existing processes to maximize lead responses. Conversica's AI Sales Assistant with Unlimited Bandwidth was leveraged to continue trying to engage prospects via several more conversational emails over the next seven days after they signed up for a demo. The response rate increased dramatically due to Conversica's tenacity and human-like conversations. Conversica enabled BombBomb to touch all their leads quickly, regardless of the volume, and find the hot prospects to pass over to the salespeople. This solution helped sift out the bad leads quickly, allowing the sales team to focus on the good leads. The sales training and efforts were then focused on upsells and add-ons and having conversations only with the really qualified people.
Operational Impact
Quantitative Benefit
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