RingCentral > Case Studies > Bonfire Labs Enhances Mobility and Efficiency with RingCentral Office

Bonfire Labs Enhances Mobility and Efficiency with RingCentral Office

Technology Category

Functional Applications - Computerized Maintenance Management Systems (CMMS)

Applicable Industries

Buildings
Telecommunications

Applicable Functions

Maintenance

Services

System Integration

About The Customer

Bonfire Labs is a creative content agency based in San Francisco, California. Founded in 1991, the company started as a production house for major ad agencies, but quickly evolved into a digital content creative shop to meet industry needs. The team at Bonfire Labs comprises artists, producers, directors, writers, and technologists who are dedicated to storytelling and innovation, always keeping the client's brand at the forefront. The company develops creative content for its clients on various media platforms, including broadcast, web video, and print.

The Challenge

Bonfire Labs, a creative content agency based in San Francisco, was facing significant challenges with its existing Toshiba PBX system. The system required frequent maintenance, which could only be performed by external technicians. This not only led to high costs, with simple tasks such as moving a phone from one desk to another costing up to $500, but also resulted in scheduling difficulties. The need to make appointments far in advance for system upkeep was a significant inconvenience for the company. Furthermore, the company was limited to only two conference lines, which led to issues with client meetings running over and people joining the wrong calls. This was affecting the company's professional reputation and its ability to communicate effectively with clients.

The Solution

In search of a more efficient and cost-effective solution, Bonfire Labs' Managing Director, Jim Bartel, decided to switch to a cloud-based phone system. After comparing prices and performance, and speaking to references, he chose RingCentral. RingCentral offered a variety of practical features, including the ability to manage the phone system remotely. This meant that the company could make changes on the fly, without having to rely on external technicians or schedule appointments for system upkeep. Additionally, RingCentral provided each employee with their own conference line, thereby eliminating the previous issues with client communications. The switch to an IP-based phone system initially raised concerns about audio quality among some employees. However, after using RingCentral, they were impressed with the call quality and happy with the change.

Operational Impact

The switch to RingCentral has brought about significant operational benefits for Bonfire Labs. The ability to manage the phone system remotely has provided the company with greater flexibility and efficiency. Changes can now be made anytime, anywhere, without the need for external technicians or scheduled appointments. This has not only benefited the internal IT staff and employees but also freelance talent, who can now be given their own conference lines in just a few minutes. Furthermore, the provision of individual conference lines for each employee has improved customer communications and helped maintain the company's professional reputation. The concerns about audio quality with the IP-based phone system were also put to rest, with employees expressing satisfaction with the call quality.