boodmo: Enhancing Customer Acquisition with Google Cloud Platform and OWOX BI
Technology Category
- Cybersecurity & Privacy - Identity & Authentication Management
- Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries
- Automotive
- Consumer Goods
Applicable Functions
- Sales & Marketing
Services
- Cloud Planning, Design & Implementation Services
About The Customer
Founded in 2015, boodmo is India’s largest online marketplace for automotive components. The company has a vast database of genuine and aftermarket replacement parts offered from over 400 suppliers across the nation. boodmo aims to be the “Spare Parts Expert” by guiding customers through a dense market. Its platform offers a single, trusted channel to ensure a win-win outcome both for car owners and auto parts dealers. The company has grown to become a dominant player in its niche, connecting customers with suppliers on a single platform.
The Challenge
boodmo, India’s largest online marketplace for automotive components, faced a significant challenge in its early days. When the company first launched in 2015, there was a scarcity of customer data available. To make a lasting impact, boodmo had to gather and analyze most of this information itself. The company was using Google Analytics and Google Ads to gather data about its web activity and advertising, but it also needed to include more detailed information about its orders. Furthermore, boodmo wanted to build on its relationship with its customers and expand further. To do so effectively, the company had to carry out a comprehensive analysis of its customers as well as identify profitable marketing channels. However, pulling together different strands of data from multiple sources was not straightforward.
The Solution
To overcome these challenges, boodmo turned to OWOX, a leading Google Partner and analytics expert. Using the proprietary OWOX BI Pipeline, boodmo combined all the data from Adwords, Google Analytics, and its website in Google BigQuery. This allowed boodmo to quickly and easily visualize its analyses and produce reports with Google Sheets, using Google Apps Script to automate the process. With Google BigQuery and the OWOX BI Pipeline, boodmo was able to gain new insight into its customers’ behavior and revenue channels much faster than before. It sees up-to-date reports on a regular basis with Google Sheets, allowing it to react to any changes in the market while the OWOX BI Pipeline feeds new data into Google BigQuery in near real-time.
Operational Impact
Quantitative Benefit
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