Boosting Multi-Location Client's Traffic by 28%: A Case Study on Stay Digital SEO

Stay Digital SEO is a boutique local SEO agency based in Newcastle, Australia. The agency works with clients to understand their business, assess their competition, and develop a transparent strategy designed to deliver results. They help local businesses optimize their online presence and rank well within Google Maps and the organic Google results for the Newcastle area. Their services range from website optimization and local citation building to backlink generation and local content creation. One of their clients is Houseproud, a franchise cleaning brand with more than 80 locations across Australia.

Stay Digital SEO, a boutique local SEO agency based in Newcastle, Australia, faced a significant challenge with one of its first clients, Houseproud, a franchise cleaning brand with over 80 locations across Australia. Houseproud's website had been performing well for twenty years, but they began losing out to their competition. Upon conducting a local SEO audit, Stay Digital SEO found that Houseproud had no Google Business Profiles for their individual franchises and no citations in place to identify the individual franchise locations. This was a significant opportunity to boost their online presence and outrank the competition. However, the task of citation building for a franchise was going to be time-consuming, especially if tackled alone.

In search of a solution, Matt from Stay Digital SEO began looking for a citation building solution that could also help him grow and scale beyond just citations. He found BrightLocal, a platform that not only offers affordable local citation building services but also a suite of local SEO tools and a white-label dashboard. This allowed Matt to build citations easily and at scale. Additionally, he could show his clients the progress they were making through a link that they could access at any time. The results were displayed in easy-to-digest graphs and charts, with Stay Digital SEO's branding attached, maintaining a professional appearance. This solution not only addressed the citation building challenge but also enabled Matt to engage in other local SEO activities like keyword tracking.

• The use of BrightLocal's services allowed Stay Digital SEO to maximize their time and deliver more for their clients. For instance, in the first month, they could build 30 citations for a client, while BrightLocal executed the task. This freed up time for Stay Digital SEO to prepare for the next month, conduct more in-depth analysis on the website, and start working on content. This allowed them to get ahead of the program while still delivering high-quality, important results to the client in the early stages. The solution provided by BrightLocal not only addressed the immediate challenge of citation building but also enabled Stay Digital SEO to expand their services and deliver more comprehensive SEO solutions.

• 28% increase in organic sessions for Houseproud after the Citation Builder campaign with BrightLocal was complete.

• Ability to build citations at scale, saving considerable time.

• Ability to show clients progress in real-time through accessible links.