Technology Category
- Analytics & Modeling - Robotic Process Automation (RPA)
Applicable Industries
- Finance & Insurance
Use Cases
- Leasing Finance Automation
- Material Handling Automation
About The Customer
Botget's customers are primarily small to medium-sized businesses (SMBs) in Latin America that are looking to cut project costs and increase efficiency. These companies represent a variety of market segments and are spread across different countries in the region. Many of these businesses were initially skeptical about the benefits of RPA and needed help understanding the technology. However, through Botget's unique approach of offering free trials, POCs, and a 30-day guarantee, these companies were able to see the value of RPA and adopt the technology to improve their operations.
The Challenge
Botget, a startup founded by Javier Villa, identified an underserved market in Latin America for Robotic Process Automation (RPA) solutions. According to Ernst & Young, Latin America accounts for 15% of the global demand for RPA, with much of this demand coming from smaller companies seeking to reduce project costs and increase efficiency. However, many of these companies were skeptical about the technology and failed to see its benefits. Additionally, the high cost of projects was a significant barrier for companies in Latin America. Botget faced the challenge of convincing these companies about the value of RPA and offering it in a cost-effective manner.
The Solution
To address these challenges, Botget adopted a unique approach. They offered free trials and Proof of Concepts (POCs) to potential customers to demonstrate the value of RPA. They also provided a 30-day guarantee, promising a full refund if the client saw no technological improvements. This approach helped alleviate the skepticism surrounding the technology. Furthermore, Botget decided to offer RPA as a Software-as-a-Service (SaaS) rather than as regular projects. This model, facilitated by ElectroNeek, significantly reduced the cost for the end-user, making the technology more accessible to smaller companies. Within six months of operation, Botget was able to secure four clients across Latin America, serving various market segments.
Operational Impact
Quantitative Benefit
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