BPA Worldwide Utilizes ObservePoint Tag Auditing
Customer Company Size
Large Corporate
Country
- United States
Product
- WebAssurance™
- Discovery Audit
Tech Stack
- Tag Auditing Technology
- Web Analytics Tags
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Productivity Improvements
- Customer Satisfaction
- Digital Expertise
Technology Category
- Application Infrastructure & Middleware - API Integration & Management
- Analytics & Modeling - Data Mining
Applicable Industries
- Professional Service
Applicable Functions
- Quality Assurance
- Business Operation
Services
- System Integration
- Testing & Certification
About The Customer
BPA Worldwide is a not-for-profit auditing organization founded in 1931, dedicated to providing assurance in the media industry. The organization identifies and audits compliance with industry, government, audience, and organizational standards for publications, newspapers, online media, and event attendance. BPA Worldwide is the only global, not-for-profit auditor of print, online, and in-person media, auditing over 3,800 media properties in more than 20 countries. Their audits ensure adherence to data protection, privacy, and sustainability best practices. BPA's Interactive Audits use a 'tag neutral' approach, working with various web analytics tags to measure and report web traffic. The audited data is accessible through BPA's online tool, which provides industry-standard metrics for media buyers, advertisers, agencies, and publishers to analyze.
The Challenge
BPA Worldwide, a not-for-profit auditing organization, faced challenges in ensuring the accuracy and completeness of data collected during their Interactive Audits. The organization audits over 3,800 media properties globally, including websites, to ensure compliance with industry standards. However, the analytics tools and implementations used were prone to human error, leading to inaccuracies in data collection. This posed a risk of data corruption, inflation, leakage, or loss, which could result in under-reporting of website traffic. Such under-reporting could negatively impact media owners by labeling their sites as underperforming, affecting their reputation and revenue potential.
The Solution
To address the challenges of data accuracy and completeness, BPA Worldwide implemented ObservePoint's WebAssurance™ technology in their QA process. ObservePoint specializes in auditing and validating online tagging implementations, ensuring data quality. The Discovery Audit, part of WebAssurance™, renders all code on each webpage to identify errors and gaps in reporting caused by missing or duplicate tags, JavaScript errors, and compliance issues. By identifying and correcting these errors, BPA could prevent data loss and ensure accurate reporting. The implementation of WebAssurance™ allowed BPA to uncover untagged pages, ensuring that sites were not losing data and were receiving full credit from online advertisers and media buyers. This enhanced the efficiency of BPA's Interactive Audit, enabling them to provide quality data and maintain their reputation as a reliable auditing organization.
Operational Impact
Quantitative Benefit
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