Brandfolder's Enhanced Content Management and Distribution with Fastly
Technology Category
- Analytics & Modeling - Computer Vision Software
- Infrastructure as a Service (IaaS) - Cloud Middleware & Microservices
Applicable Industries
- Equipment & Machinery
Use Cases
- Clinical Image Analysis
- Time Sensitive Networking
Services
- Cloud Planning, Design & Implementation Services
- System Integration
About The Customer
Brandfolder is a leading digital asset management platform that serves over 5,000 companies, including renowned brands like Angi, Ibotta, and Stripe. The platform provides a secure, visually elegant location for businesses to organize, store, and distribute their brand’s assets. These assets can range from logos and color palettes to images, ads, and videos. One of Brandfolder's key features is the Smart CDN, which allows users to implement content changes across their websites instantly, convert file formats on the fly, and manage asset usage rights automatically. The company is continuously evolving its architecture and rolling out upgrades and new features to enhance its services.
The Challenge
Brandfolder, a digital asset management platform, was facing challenges with its content dissemination feature, the Smart CDN. The company was initially performing eager image transformations, which involved creating different renditions of an image as soon as it was ingested. While this approach could potentially speed up request response times, it significantly increased the ingest time, causing delays for customers. Another challenge was the process of adding watermarks to images. Each image was individually watermarked by Brandfolder and stored until it needed to be served. This process was not only time-consuming but also increased storage costs. Furthermore, the company was looking to update their thumbnailing process, which involved generating thumbnails for all assets in their system. The existing process was creating bottlenecks and hindering scalability.
The Solution
Brandfolder partnered with Fastly to enhance its content management and distribution capabilities. Fastly's edge cloud platform was used to offload image transformation, which eliminated the delay at ingestion by converting images on demand. This allowed 95% of JPEG and PNG images to be processed in fewer than 5 seconds, including full image optimization, resizing overlays, and thumbnail creation. Fastly's Image Optimizer was also used to generate watermarks on-demand, which significantly reduced storage costs. Fastly's surrogate key purge feature was used to instantly distribute updated content across multiple servers. Brandfolder also leveraged Fastly's developer tools and integrations to facilitate production. For instance, all new Brandfolder services were automatically going through Terraform, which allowed developers to deploy changes in a staging environment, test them, and then migrate them into production consistently. Fastly Fiddle was used to experiment with code on the Fastly platform, which helped in rearchitecting the thumbnailing service.
Operational Impact
Quantitative Benefit
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