Brasil 247 Case Study
Customer Company Size
Large Corporate
Region
- America
Country
- Brazil
Product
- Marfeel Progressive Web App
Tech Stack
- Progressive Web App
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Revenue Growth
- Customer Satisfaction
Technology Category
- Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries
- Telecommunications
Applicable Functions
- Sales & Marketing
Use Cases
- Digital Twin
Services
- Software Design & Engineering Services
About The Customer
Brasil 247 is one of Brazil’s leading news websites that focuses on politics, economics, and issues of national interest. Since its launch in March 2011, the publication has grown to become a go-to resource for Brazilians across the country searching for cutting-edge analysis and the latest news. Responding to a demand for video, Brasil 247 recently launched TV 247 which is quickly becoming one of the most influential political YouTube channels in Brazil. The publication is an important source of information for Brazilians across the country and is committed to offering a fast and smooth mobile experience to its readers.
The Challenge
Brasil 247, one of Brazil’s leading news websites, was facing a challenge in offering a fast and smooth mobile experience to its readers due to the inconsistent availability of 4G infrastructure across the country. As an important source of information for Brazilians, the publication needed to ensure its mobile website was accessible and efficient, regardless of the user's internet connection. Additionally, Brasil 247 was also looking to improve its monetization efforts. The goals for the mobile website included boosting speed to offer the fastest experience on all connection types, offering a smooth and visually appealing mobile experience to all users, and increasing ad revenues by implementing a cutting-edge approach.
The Solution
Brasil 247 partnered with Marfeel to implement its solution for the publication's mobile website. Marfeel's solution addressed many of Brasil 247’s speed, user experience, and monetization goals. A key technology chosen for the project was the Marfeel Progressive Web App (PWA), which was designed to dramatically reduce loading times while forging deeper connections with engaged and new readers alike. The implementation of the PWA made Brasil 247 one of the first news websites in Brazil to introduce this technology, setting a trend for other publications to follow.
Operational Impact
Quantitative Benefit
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