Customer Company Size
Large Corporate
Region
- America
- Asia
Country
- India
- United States
Product
- Tableau
- Bridgei2i Analytics Solutions
Tech Stack
- Tableau
- Google Analytics
- MySQL
- MS Excel
- MS Access
- SharePoint
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Cost Savings
- Productivity Improvements
Technology Category
- Analytics & Modeling - Real Time Analytics
- Analytics & Modeling - Predictive Analytics
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Real-Time Location System (RTLS)
Services
- Data Science Services
- System Integration
About The Customer
The customer is a global technology company that was struggling with fragmented and inconsistent market forecasting processes. The company relied on a global team to prepare the overall market forecast, which involved multiple static reports primarily delivered in Excel spreadsheets and .CSV files. However, since the insights were not region-specific, each regional team developed its own forecasts using local reports. This lack of a unified view of data across the organization created confusion around the true numbers. The company approached Bridgei2i to help improve its market forecasting processes and deliver a single version of truth for its market share/size forecasting.
The Challenge
The strategy team of a global technology company approached Bridgei2i to help improve its market forecasting processes. Historically, the client organization relied on a global team to prepare the overall market forecast. This involved multiple, static reports primarily delivered in Excel spreadsheets and .CSV files. And since the insights were not regionspecific, each regional team developed its own forecasts as well, using local reports. The lack of a unified view of data across the organization created confusion around the true numbers. The client asked Bridge i2i to build a solution—using 100MB of data— that would deliver a single version of truth for its market share/size forecasting.
The Solution
Bridgei2i suggested creating a master version of the market forecast report that would deliver intuitive, flexible insight into the data. Executives would be able to drill into the data, answering their specific questions and filtering views by parameters such as region or product line. A team of 30, including consultants from Bridgei2i, worked on the implementation. The implementation was carried out in two phases each spanning about 45 days. Bridgei2i accesses data from the client’s Web Portal, from where it can be downloaded in an Excel format. The data sources include Google Analytics, MySQL, Flat files, MS Excel as well as MS Access. The reports are developed and maintained within the client firewall with VPN access and the authentication is completed using Active Directory. Bridge i2i analyzes roughly 100-500M rows of data that using Tableau. Once the analysis is complete, Bridgei2i uploads the final report on SharePoint in the form of a Tableau Packaged Workbook. Client executives can then access required information using the Tableau Reader. The solution is extremely user-friendly, and works on more than 50 devices and across platforms such as iOS and Android.
Operational Impact
Quantitative Benefit
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