Brocade Helps Triple Gilt Groupe’s Web Traffic Within a Year
Customer Company Size
Large Corporate
Region
- America
Country
- United States
Product
- Brocade Virtual Traffic Manager
- Brocade Virtual Web Application Firewall
Tech Stack
- Cloud Computing
- Virtualization
- x86 architecture
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Cost Savings
- Customer Satisfaction
- Revenue Growth
Technology Category
- Infrastructure as a Service (IaaS) - Cloud Computing
- Infrastructure as a Service (IaaS) - Hybrid Cloud
Applicable Industries
- Retail
Applicable Functions
- Sales & Marketing
Services
- Cloud Planning, Design & Implementation Services
About The Customer
Gilt Groupe is an online retailer that provides access, by invitation only, to Men’s, Women’s and Children’s coveted fashion and luxury brands at prices up to 70 percent off retail. Each sale lasts 36 hours and features hand selected styles from a single designer. From Valentino to Tibi and John Varvatos, Gilt Groupe offers a selection of merchandise at a range of prices. The company has millions of unique visitors to its website and over 5,000 requests per second during peak periods. A 10-minute downtime could result in the loss of a large percentage of its daily profits.
The Challenge
Gilt Groupe, an online retailer with millions of unique visitors to its website and over 5,000 requests per second during peak periods, was facing the challenge of potential loss of a large percentage of its daily profits due to just 10 minutes of downtime. The company was looking for a way to ensure a consistently excellent customer experience, increase revenue, and decrease back-end costs. They decided that moving to a cloud environment would provide the flexibility, scalability, and speed of deployment they needed. However, they faced several challenges in moving their architecture into a cloud environment.
The Solution
Gilt Groupe decided to move to virtualization with Brocade as their traffic management solution. They implemented Brocade Virtual Traffic Manager and Brocade Virtual Web Application Firewall in their cloud environment. The company was able to set up additional servers in minutes and also run more redundancy across a larger number of physical servers. The Brocade solutions were easy to operate and worked well, from details like SSL Certificates to preventing fault tolerance in the cluster. Gilt Groupe also used the Brocade subscription model to roll out a larger number of Brocade servers. They implemented a multitier, service-oriented architecture, with multiple independent clusters all managed from Brocade. This allows them to manage all aspects of the infrastructure with a common, reliable load balancer and content cache.
Operational Impact
Quantitative Benefit
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