Brooklinen powers their production process with Anvyl
Customer Company Size
Mid-size Company
Region
- America
Country
- United States
Product
- Anvyl
Tech Stack
- Data Centralization
- Automation
- Supplier Collaboration Portal
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Digital Expertise
- Productivity Improvements
Technology Category
- Analytics & Modeling - Predictive Analytics
- Functional Applications - Enterprise Resource Planning Systems (ERP)
- Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries
- Consumer Goods
- E-Commerce
Applicable Functions
- Procurement
Use Cases
- Inventory Management
- Predictive Replenishment
- Supply Chain Visibility
Services
- System Integration
- Training
About The Customer
Brooklinen, based in Brooklyn, NY, is a prominent e-commerce company specializing in home essentials. Known for offering luxury-grade linens at accessible prices, Brooklinen has disrupted the overpriced and overcomplicated home essentials market. With a revenue of $100 million and a recent Series B funding of $50 million, the company is on a growth trajectory, aiming to scale its product offerings and expand into new markets. Brooklinen's commitment to quality and affordability has earned it a loyal customer base and a strong market presence.
The Challenge
Brooklinen, a leading e-commerce disruptor in the home essentials industry, needed an operational framework that could scale as they planned to expand their product offerings into new stores and regions. They required a system to streamline and automate their processes, centralize their data, and provide better visibility into the status of their goods. After raising a Series B of $50 million in March 2020, the company was poised for growth but needed the right tools to support this expansion.
The Solution
Brooklinen chose Anvyl over an ERP system to centralize their production data and enhance collaboration with suppliers. The Anvyl platform provided immediate value through data centralization, offering greater visibility and real-time access to purchase order information. The platform's built-in automation and intelligence features, such as task automation, follow-up reminders, and supply chain reports, streamlined their operations. Additionally, the supplier collaboration portal facilitated seamless communication, even allowing updates via email without requiring suppliers to log in. This comprehensive solution enabled Brooklinen to develop a robust structure, process, and workflow, significantly improving their supply chain efficiency.
Operational Impact
Quantitative Benefit
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