CallRail's Impact on Dental Health Associates' Marketing Strategy
Technology Category
- Cybersecurity & Privacy - Identity & Authentication Management
Applicable Functions
- Sales & Marketing
About The Customer
The customer in this case study is Dental Health Associates (DHA), a multi-location, physician-owned practice based in Madison, Wisconsin. DHA invests heavily in digital marketing and events to attract patients to their clinics. However, they were facing challenges in understanding the effectiveness of their marketing efforts and identifying what was bringing patients in. The Marketing Manager, Sara Johnson, is a data-driven marketer who was looking for a solution to fill the call attribution gaps and provide more visibility into their Google ads campaigns.
The Challenge
Sara Johnson, the Marketing Manager of Dental Health Associates (DHA), a multi-location, physician-owned practice based in Madison, Wisconsin, faced a significant challenge. Despite investing heavily in digital marketing and events, it was difficult for the dentists to see the value in these efforts. Furthermore, Sara was unable to identify what was attracting patients to the practice. The main issue was the lack of visibility into the effectiveness of their Google ads. While they could see when someone clicked on an ad, they had no information about what happened after that click. They didn't know who these people were, which ones became leads, and whether they ended up calling the practice.
The Solution
To address this challenge, Sara turned to CallRail, a platform recommended by a digital marketing partner. CallRail was implemented to fill the call attribution gaps that DHA was experiencing. The platform was used across all their clinics, helping them understand where patients were coming from, what keywords they were using, and which leads were most valuable. CallRail's tracking numbers provided insights into how potential patients found DHA's contact number and what web pages they visited. This information helped Sara identify better ways to reach people and recognize the leads that were contacting DHA via calls or forms. Additionally, CallRail's Call Tracking and Form Tracking features were used to fine-tune marketing spend based on which Google Ads campaigns were driving calls, texts, and form submissions.
Operational Impact
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