CallTrackingMetrics Case Study: Black Propeller
Customer Company Size
SME
Region
- America
Country
- United States
Product
- CallTrackingMetrics
Tech Stack
- Google Analytics
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Productivity Improvements
Technology Category
- Application Infrastructure & Middleware - API Integration & Management
Applicable Industries
- Professional Service
Applicable Functions
- Sales & Marketing
Services
- Data Science Services
About The Customer
Black Propeller is an industry-leading digital agency specializing in PPC advertising based in Baltimore, MD. It was founded in 2011, and since then has grown to manage more than $2,000,000 in PPC advertising annually. They are passionate about helping other businesses dominate their markets with PPC advertising. The company started working with CallTrackingMetrics in early 2014 and has since experienced a total transformation in how they gather and measure data.
The Challenge
Black Propeller, a digital marketing and PPC management company, was struggling with demonstrating the effectiveness of their marketing efforts to their clients. They had no tangible evidence that their campaigns were driving phone calls and leads. As a result, their clients would often misattribute leads generated by Black Propeller to other campaign sources. All agencies share the same challenge of being able to show real results to their clients, and Black Propeller was looking for a platform that could provide actionable insights.
The Solution
CallTrackingMetrics has empowered Black Propeller with proof; they can now provide their clients with tangible results. They are able to produce instant reporting on multiple metrics and can even export data right from the call log. Beyond the direct benefits to their clients, their internal workflow is also easier with CallTrackingMetrics. They are able to easily monitor both granular and high-level data on their marketing campaigns, allowing them to efficiently connect the dots between clicks and calls. This information makes it possible to hone their strategy by exposing which ads/keywords are driving the most calls, and which campaigns are bringing in the most revenue.
Operational Impact
Quantitative Benefit
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