Technology Category
- Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries
- Consumer Goods
- Retail
Applicable Functions
- Quality Assurance
- Sales & Marketing
Use Cases
- Experimentation Automation
Services
- Cloud Planning, Design & Implementation Services
- Testing & Certification
About The Customer
Caring Pharmacy is a leading pharmacy chain established in 1994 in Malaysia. With more than 180 outlets in West Malaysia and one outlet in East Malaysia, the company is committed to providing the most professional and innovative pharmacy services and the highest quality products to its customers. Caring Pharmacy aims to be the driver and promoter of healthy lifestyles in the Malaysian communities that it serves. As a predominantly brick-and-mortar business, the company recognized the need for digital transformation to bridge the gap between its offline operations and online platforms.
The Challenge
Caring Pharmacy, a leading pharmacy chain in Malaysia, was facing a significant challenge in bridging the gap between its offline operations and online platforms. As a predominantly brick-and-mortar business, the company recognized the value in the rich offline data generated by its physical stores. However, integrating this offline data with the online data from its digital channels and generating actionable insights was a complex task. The company's goal was to leverage its offline data for personalized marketing on digital channels and activate offline data in recommendation models, A/B tests, and chatbots to empower users to effortlessly locate products. The urgent need for digital transformation and integration led to Caring Pharmacy's partnership with Appier.
The Solution
Appier provided Caring Pharmacy with two key solutions: AIQUA, an AI personalization cloud, and BotBonnie, a conversational marketing platform. AIQUA was used to collect online consumer data from all digital channels and integrate it with offline CRM data. This comprehensive data collection and integration allowed Caring Pharmacy to unlock the potential of its data. The company used AIQUA to create niche customer segments, improving its precision marketing and creating a personalized experience for each customer. AIQUA's suite of AI recommendation models and an A/B testing feature were utilized to deliver the best end-to-end personalized experience for each customer. Alongside AIQUA, Caring Pharmacy implemented BotBonnie's WebChat, which provided instantaneous customer service responses, creating an optimal customer experience from the beginning of the customer journey to the end.
Operational Impact
Quantitative Benefit
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