Neustar > Case Studies > Catalina Labs Enhances User Experience with Neustar IP GeoPoint

Catalina Labs Enhances User Experience with Neustar IP GeoPoint

Technology Category

Networks & Connectivity - WiFi
Sensors - GPS

Applicable Industries

Telecommunications

Applicable Functions

Procurement

Use Cases

Time Sensitive Networking

The Customer

Catalina Labs

About The Customer

Catalina Labs is a technology company with a mission to humanize the way people communicate with technology. Their product, Wixi, is designed to improve the in-home WiFi experience by empowering users to take control of their home network. Wixi allows users to scan their WiFi network and connected devices to identify and resolve WiFi connectivity problems, eliminating the need to call the ISP's support team. Catalina Labs values trust and user privacy, and it is important to them that their customers trust them to deliver a solution that works while simultaneously safeguarding their privacy.

The Challenge

Catalina Labs, a company dedicated to humanizing the way people communicate with technology, developed Wixi, a solution designed to improve the in-home WiFi experience. Wixi empowers users to take control of their home network by allowing them to scan their WiFi network and connected devices to identify and resolve WiFi connectivity problems. This eliminates the need to call the Internet Service Provider’s (ISP) support team and provides immediate assistance to users looking to troubleshoot typical broadband problems. However, to maximize the benefit from Wixi, contextual awareness is key. Many of the recommendations provided by Wixi require awareness of the user's location. Initially, Catalina Labs used an IP geolocation provider whose location information was inconsistent and inaccurate. This was problematic as Wixi needed to work flawlessly in more than 150 countries.

The Solution

Catalina Labs turned to Neustar IP GeoPoint to solve their geolocation issues. Neustar IP GeoPoint was recommended by their CEO, who had heard about it from others in the engineering community in Silicon Valley. Neustar IP GeoPoint allows ISPs to know where and how their customers are connecting to the Internet. It provides highly accurate IP-to-location data with the option for customers to configure their settings in order to further refine IP geolocation. This solution was a good fit for Catalina Labs as Neustar respected the privacy of personal data, was a professional and reputable company with a global footprint, and was local to Catalina Labs.

Operational Impact

The implementation of Neustar IP GeoPoint has been instrumental in Wixi’s success. Based on the IP information provided by Neustar IP GeoPoint, Wixi can now give its users a way to identify their location, enhance their WiFi performance, and even compare their WiFi performance to surrounding areas. This capability not only benefits Wixi’s end users, but also helps Catalina Labs provide valuable performance insight and data to ISPs, which are also their customers. As a result, customer satisfaction has significantly increased and complaints about inaccurate information have ceased. Catalina Labs is also integrating Neustar IP GeoPoint into future Wixi apps, as IP geolocation data is a core foundational pillar of their product and will remain a key differentiator as they expand their product line.