Celigo > Case Studies > Cellebrite unifies its lead-to-cash process with the Celigo Salesforce – NetSuite Connector

Cellebrite unifies its lead-to-cash process with the Celigo Salesforce – NetSuite Connector

Customer Company Size

Mid-size Company

Region

America
Asia
Europe

Country

Israel
United States
Germany
Singapore

Product

Celigo Salesforce – NetSuite Connector
Salesforce
NetSuite
NetSuite OneWorld

Tech Stack

Cloud Integration
CRM
ERP

Implementation Scale

Enterprise-wide Deployment

Impact Metrics

Productivity Improvements
Cost Savings
Customer Satisfaction

Technology Category

Platform as a Service (PaaS) - Connectivity Platforms
Application Infrastructure & Middleware - Data Exchange & Integration
Functional Applications - Enterprise Resource Planning Systems (ERP)

Applicable Industries

Software
Security & Public Safety

Applicable Functions

Sales & Marketing
Business Operation

Services

System Integration
Software Design & Engineering Services

About The Customer

Cellebrite is a global leader in mobile data technology, specializing in mobile forensics and mobile lifecycle management solutions. The company provides comprehensive solutions that enable access to mobile data sources, extending investigative capabilities and generating reliable evidence. With headquarters in Israel and operations across the Americas, APAC, and EMEA, Cellebrite employs 550 people worldwide. The company's primary market is law enforcement, which necessitates frequent hardware shipments and a robust fulfillment cycle.

The Challenge

Cellebrite needed to tightly integrate its CRM and ERP systems to ensure they 'speak the same language' and are aligned at all times. The integration had to be cloud-based to align with the company's strategy of managing all business applications through the cloud. Additionally, the integration had to be implemented simultaneously with the launch of Salesforce and NetSuite, adding complexity to the project. The company also faced the decision of whether to build a custom integration or use a prebuilt solution.

The Solution

Cellebrite chose the Celigo Salesforce – NetSuite Connector for its ability to support a simultaneous go-live for both Salesforce and NetSuite. The Connector allows Cellebrite to manage its lead-to-cash process as a single unified system, tracking leads and opportunities in Salesforce and converting them to customers and orders in NetSuite. The integration provides the sales team with full visibility into customer purchases, invoices, payments, and other financial activities. The Celigo team played a crucial role in the implementation, advising Cellebrite throughout the process and guiding them through each step. The Connector's flexibility allowed Cellebrite to tailor integration use cases to their specific needs, such as the sales order creation process.

Operational Impact

The Connector provides a 360-degree view of the customer in Salesforce, bringing in crucial financial details from NetSuite to supplement sales-specific data.
The integration has streamlined Cellebrite's fulfillment cycle, connecting sales and operations departments in a more seamless process.
The Connector reduces overall IT cost and effort by providing an out-of-the-box solution that is flexible and customizable.
Gutterman's team can now focus on other areas as various data flows run in the background with no need for constant monitoring.
The sales team has clear insight into their targets vs. actuals, including their commission basis, which is crucial for sales reps.

Quantitative Benefit