China Eastern Airlines: Using Tableau to Optimize Routes and Increase Revenue
Customer Company Size
Large Corporate
Region
- Asia
Country
- China
Product
- Tableau
Tech Stack
- Oracle Database
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Revenue Growth
- Productivity Improvements
Technology Category
- Analytics & Modeling - Real Time Analytics
Applicable Industries
- Aerospace
Applicable Functions
- Sales & Marketing
Use Cases
- Demand Planning & Forecasting
Services
- Data Science Services
About The Customer
China Eastern Airlines is a major Chinese airline that operates international, domestic, and regional routes. It is China's second-largest and the world's ninth-largest carrier by scheduled passengers carried. The airline has a vast amount of data to share with various departments, including management, sales, pricing, and others across the airline business. The data is stored in an Oracle database and displayed through an IE browser. However, the system was slow and made it difficult to utilize the data effectively.
The Challenge
China Eastern Airlines, the second-largest carrier in China and the ninth-largest worldwide, was struggling with data analysis. The airline had a vast amount of data to share with management, sales, pricing, and other departments. However, the existing system, an Oracle database and IE browser, was slow and made it difficult to utilize the data effectively. The airline needed a tool that was not only easy for IT to use but also for business people.
The Solution
China Eastern Airlines discovered Tableau about six months ago and has since developed nine dashboards for separate uses. The dashboards are used by 500 people to analyze marketing, competition, other carriers, and flights-to-revenues. Tableau allows users to drill down to the core of the data easily. The airline uses marketing data from the ARC for the entire aviation industry to analyze market shares of some origin-to-destination (OD) routes. This analysis helps the airline open new flights where the market share is bigger, picking up passengers for increased revenues.
Operational Impact
Quantitative Benefit
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