Software AG > Case Studies > Colruyt Group counts on webMethods to unveil digital products faster

Colruyt Group counts on webMethods to unveil digital products faster

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Customer Company Size
Large Corporate
Region
  • Europe
Country
  • Belgium
  • France
  • Luxembourg
Product
  • webMethods API Gateway
  • webMethods for integration
  • webMethods for API management
Tech Stack
  • APIs
  • Mobile Apps
  • E-commerce
Implementation Scale
  • Enterprise-wide Deployment
Impact Metrics
  • Customer Satisfaction
  • Productivity Improvements
Technology Category
  • Application Infrastructure & Middleware - API Integration & Management
Applicable Industries
  • Retail
Applicable Functions
  • Sales & Marketing
  • Business Operation
Use Cases
  • Retail Store Automation
Services
  • System Integration
About The Customer
Colruyt Group, a Belgian family-owned business, is one of Europe’s largest retailers. Established in 1928, the group owns and operates more than 600 retail stores, including its flagship Colruyt discount supermarkets. The company has 30,000 employees and annual revenues of €9.6 billion. The company has proved it can constantly evolve and meet customer expectations. Its Mobile Readiness program launched in 2018 brought countless new apps to customers for online and mobile ordering. The program not only improved customer service, it streamlined how customer data is managed and shared across all Colruyt Group brands.
The Challenge
Colruyt Group, a Belgian family-owned business, is one of Europe’s largest retailers. The company has proved it can constantly evolve and meet customer expectations. Its Mobile Readiness program launched in 2018 brought countless new apps to customers for online and mobile ordering. The program not only improved customer service, it streamlined how customer data is managed and shared across all Colruyt Group brands. However, the rapid growth of e-commerce and the rise in customer-facing apps and digital devices presented new challenges. The company needed to shift to API integrations and desired to unify customer rewards and wireless payments across all Colruyt brands.
The Solution
Colruyt began using Software AG’s webMethods in 2010 for application and B2B integration, as well as to automate processes and manage the lifecycle of services. webMethods enables fast access to data related to sales, customer information and suppliers, improving how the group manages customer and vendor data and complies with external regulations. When time came to evolve the company’s integration strategy, they turned to webMethods API Gateway. The API Gateway features powerful runtime governance, a dedicated web- based user interface, support for both SOAP- and REST-based APIs, and offers DMZ-level protection from harmful attacks. This solution has allowed Colruyt's Mobile Readiness to thrive with simplified information sharing, more efficient connections of new apps and devices, and runtime security.
Operational Impact
  • Seamless integration of customer data
  • Ability to connect with customers the way they choose
  • Support for mobile, e-commerce and wireless payment platforms
  • Easy scalability to handle 10 million transactions a day
  • Reliable, even during surges in online ordering
Quantitative Benefit
  • Processes 10 million service transaction per day
  • 4.5 million customers track rewards and make contact-free payments
  • More than 1 million customers have downloaded the MyColruyt app
  • Collect & Go, Colruyt’s online shopping platform, experienced a three-fold rise in traffic during the early months of the coronavirus pandemic

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